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Scoring for Success: How a financial services firm optimized their lead scoring

Discover how a international network of public accounting, tax, and advisory companies, overcame lead management challenges by implementing scoring solutions. This allowed them to align sales and marketing efforts, prioritize leads, and deliver personalized content effectively.

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Fallstudien

Sana Commerce - How Sana Commerce approached GDPR compliance

Learn more about how Sana succesfully launched a GDPR compliant Preference Center.

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Blogs

Why Email Duplicates Matter

Why exactly should you be concerned about email duplicates? Well, there’s a number of reasons, and this blog post dives into five of them, as well as a few questions to help you start tackling your duplicates problem.

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Copper and Brass Sales - Abandoned Carts Program

Learn more about how CBS used data from their webshop to adress abandoned shopping carts.

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Fallstudien

Planon - The Power of Automation for Data Management

Gain insight into how Planon enhanced their process efficiency by integrating RingLead and discover more about the challenges and benefits of implementing effective data management strategies.

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Videos

Conversational Marketing: Reporting

In the fourth and final video in this series, Ellen discusses how you can report on the success of your conversational marketing efforts.

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Videos

Conversational Marketing: Defining Chat Structures

In this third video, Ellen dives deeper into what you can do with all of your ideas regarding Conversational Marketing. We are going to take a look at how to narrow your ideas down and how to get started with your conversational framework.

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Videos

Conversational Marketing: Setting Goals

This is the second video in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to get started

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Fallstudien

Planon - Creating Commercial Excellence with Automatic Lead Routing

Learn more about how Planon implemented a solution that improved their data hygiene and automated their lead routing.

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Blogs

Create Business Value With Marketing Automation

When starting out with any marketing automation tool, one is faced with the challenge of delivering the ROI promised to upper management to justify the investment. But how can you demonstrate the success of your marketing automation initiatives without first identifying the use cases and what success looks like? 

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Blogs

Your Roadmap to Marketing ROI

Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?  

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Blogs

Achieving Success with Marketing Automation

Implementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey. But how can you translate your marketing strategy into SMART programs that deliver on your marketing investment? Here is what 20 years of marketing automation experience has taught us.

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