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Videos

Conversational Marketing: Reporting

In the fourth and final video in this series, Ellen discusses how you can report on the success of your conversational marketing efforts.

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Videos

Conversational Marketing: Defining Chat Structures

In this third video, Ellen dives deeper into what you can do with all of your ideas regarding Conversational Marketing. We are going to take a look at how to narrow your ideas down and how to get started with your conversational framework.

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Videos

Conversational Marketing: Setting Goals

This is the second video in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to get started

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Videos

Conversational Marketing: A short introduction

This video is the first in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to successfully get started.

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Keynotes

Keynote at MarTech Day 2021

A recording of the opening keynote, by Diederik Martens, at MarTech Day 2021. If you read between the lines in his new book, in between the experiences and theory, you'll discover different ways of change management methods to increase MarTech adoption and success. It's these methods that Diederik highlights in his keynote.

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Inhalte von anderen

What a Year: Lessons Learned from 2020 Marketo Champions

Join Marketo Engage Champions Chloe Pott ,Warren Stokes and Diederik Martens as they reflect on their top lessons this year and how they’re planning ahead for 2021.

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Videos

Behind the scenes of a webinar

Find out what it takes to produce a webinar by watching this short behind the scenes video montage.

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Keynotes

How to deliver an engaging webinar that works

And how to optimize and leverage with Marketo. Presented by Diederik Martens and Christoffer Larsen.

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Keynotes

Listening to Customers: Leverage Feedback Throughout the Lifecycle

Leveraging feedback (with surveys) at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020.

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Inhalte von anderen

Marketing Automation Day Stockholm

Access the interview for marketing automation day. And access the slides Diederik presentated in Stockholm, Sweden.

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Presse

Aftermovie: Pre-Summit Sessions + Adobe Summit EMEA 2019

An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London.

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Keynotes

Diederik's Adobe Summit Recording: Leverage Customer Feedback

Acces the recording and slides Diederik presented at Adobe Summit EMEA about 'Leveraging customer feedback throughout the customer lifecycle'.

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