Inbound: The truth about making nurturing and scoring work
Jacques van Seeters
Nurturing and lead scoring are at the heart of a successful content marketing strategy. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. But how do you start with it? What is the best way to deliver the content? How do you set up successful lead scoring? And how to do this in a scalable and flexible way so that you can tweak and improve your nurturing program easily? Jacques van Seeters will share many ready to use tips and tricks in setting up lead scoring, content programs and engagement programs, being the building blocks for a successful nurturing program.