BDO Norway had already invested in Marketo Engage and saw real potential in marketing automation. As lead management and campaign needs evolved, it became clear that configuration, data quality, and program design offered room to better match that ambition creating an opportunity to unlock more scalability, more consistent campaign execution, and greater productivity gains.<\/p>\r\n
Teams were resourceful in working within the platform's existing setup, but recognized that structured processes and best practice program design could help them deliver targeted campaigns and manage leads with even more confidence. By building this foundation, BDO Norway saw a clear path to scale marketing efforts further and measure impact more reliably realizing the platform's potential to support business growth.<\/p>\r\n","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Solution","text":"
To help BDO Norway unlock the full potential of Marketo, Chapman Bright conducted a comprehensive assessment of the Marketo Engage instance. The assessment revealed clear opportunities to strengthen process design, data quality, and program structure.<\/p>\r\n
Based on these findings, Chapman Bright developed a strategic roadmap to prioritize the highest impact opportunities and translate business objectives into actionable use cases. Each use case was then designed and implemented as a Marketo program, covering both customer-facing campaigns and core operational processes such as lead lifecycle management, data governance, and marketing process automation.<\/p>\r\n
The approach combined testing, optimization cycles, and handson enablement for BDO's marketing team. With a roadmap methodology, BDO Norway aligned platform improvements with business priorities, ensuring each initiative actively supported its marketing goals.<\/p>\r\n
This structured transformation empowered the team to move beyond isolated fixes and build a scalable, governed marketing automation operating model. By focusing on root causes and improving platform utilization, the project established a strong foundation for ongoing optimization and future growth. Coaching, documentation, and knowledge transfer further supported long-term sustainability, ensuring improvements could be maintained and strengthened as BDO's needs continued to evolve.<\/p>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Impact","text":"
The structured assessment and roadmap driven improvements delivered clear, measurable progress toward a more mature and scalable marketing automation operation. BDO Norway now benefits from stronger campaign delivery, a higher volume of qualified leads, and closer alignment between marketing activities and business objectives.<\/p>\r\n
Enhanced data quality and governance have significantly improved the reliability of reporting and campaign targeting. Operationally, the marketing team now spends far less time on manual workarounds and far more time on value-adding activities that directly support growth.<\/p>\r\n
The result is a Marketo environment that is more productive, more resilient, and well-positioned to support BDO Norway's continued commercial growth.<\/p>","button":null},{"acf_fc_layout":"layout_form","image":null,"title":"More great resources like this? Subscribe!","form":"