Rockwool UK\u2019s Training Academy faced growing operational pressure as demand for training sessions increased. Each event relied on extensive manual effort, with event creation, form updates, participant management, and certificate issuance spread across multiple systems and teams. Access to key platforms sat with a small group of users, creating bottlenecks and dependencies that slowed delivery and increased the risk of errors. As the number and variety of training sessions expanded, the administrative workload became unsustainable. Event setup alone could take up to two hours per session, and repeated handovers between teams introduced delays and inconsistency. The existing approach worked at small scale, but it could not support the Academy\u2019s growth ambitions. Without a more scalable operating model, the team risked burnout, missed opportunities, and an inability to meet rising participant expectations.<\/p>","button":""},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Solution","text":"
Rockwool UK adopted a structured automation model to reshape how the Training Academy operates. By integrating Marketo, Make.com, and Sertifier, the team automated the full lifecycle of training events, from event creation and registration management through to certificate generation. This removed the need for manual intervention in repetitive tasks and reduced reliance on a small number of specialist users. Core processes such as setting up new events, updating forms, processing participant data, and issuing certificates now move cleanly between systems. The automation is centrally managed, but built for practical handover. Clear documentation enables local teams to run day-to-day operations independently. Alternative options were reviewed, including continuing with manual processes and building custom scripts. Manual processes would not scale. Custom scripts would still depend on technical users and introduce ongoing maintenance overhead. The chosen approach uses existing platforms, avoids unnecessary custom development, and creates a repeatable pattern that can be adapted for other training types or business units. This balance of scalability, usability, and operational credibility made it the right fit for Rockwool\u2019s needs.<\/p>","button":""},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Impact","text":"
Automating training event management has delivered measurable value for Rockwool UK. Administrative workload has reduced by an estimated 4 to 6 hours per week, equating to roughly 200 to 300 hours saved annually. The Academy can now support 2 to 3 training events per week efficiently, has automated the issuance of over 130 certificates, and has processed nearly 750 training interest registrations since launch. Operational reliability has improved, with fewer delays and errors, and local teams can manage day-to-day activity with far less dependence on technical specialists. The automation pattern is reusable and has already attracted interest from other Rockwool operating companies, supporting expansion without a proportional increase in effort. The Academy has also seen strong audience growth, with 40 to 50% of participants representing new contacts, creating additional opportunities for future engagement. Overall, the solution provides a scalable, resilient operating model that supports both current delivery and future growth.<\/p>","button":""},{"acf_fc_layout":"layout_form","image":null,"title":"More great resources like this? Subscribe!","form":"