{"id":3404,"date":"2018-08-06T00:01:19","date_gmt":"2018-08-05T22:01:19","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=clients&#038;p=3404"},"modified":"2025-09-04T18:09:23","modified_gmt":"2025-09-04T16:09:23","slug":"dhl-express","status":"publish","type":"clients","link":"https:\/\/chapmanbright.com\/nl\/clients\/dhl-express\/","title":"Improve global employee digital savviness and enable data driven marketing decisions","template":"","class_list":["post-3404","clients","type-clients","status-publish","hentry"],"acf":{"banner":6203,"title":"Improve global employee digital savviness and enable data driven marketing decisions","text_overview":"Piloting marketing automation to build a library of business value generating use cases, which can then be globally rolled out.","subtitle":"DHL Express","logo":6206,"image":6251,"button":"Read","components":[{"acf_fc_layout":"layout_textblock_2col","background":"none","title_left":"Challenge","text_left":"DHL Express is part of the DPDHL Group, the most international company in the world. They serve and operate in more than 200 countries and territories. When it comes to digital marketing, DHL Express had some lighthouse markets, but overall had fragmented approaches, little systems integration and little governance. Their marketing activities were mostly deployed by countries and regions, with a compact global team providing central platform support and maintaining a global website. In order to grow towards quality lead generation, targeting at the right point in the customer journey and using business intelligence to drive marketing decisions, they decided to switch from traditional Email Service Provider and landing page tools to a fully integrated Marketing Automation platform in 2018.\r\n\r\nAfter an extensive RFP\/POC process, Marketo Engage was selected as a platform to start a pilot in the Netherlands. Chapman Bright was closely involved in making the pilot a success, starting with the Netherlands as the first country to roll out. After the pilot, the decision was taken to deploy globally. This decision was based on several goals, for example the need to provide customers and prospects with a personalized experience, gaining insights in the customer journey, increasing the marketable database and increasing conversion of MQL\u2019s by optimizing the customer journey.","video_left":null,"button_left":null,"title_right":"Solution","text_right":"Chapman Bright focused on unpacking the box, configuring the Netherlands, <a href=\"\/chaploop\/leverage-talent-user-training\/\">training<\/a> staff, and <a href=\"\/chaploop\/deploy-migration\/\">migrating all old campaigns<\/a> to the new <strong><a href=\"\/marketo\/\">Marketo<\/a> <\/strong>environment. After that, the focus was on globally rolling out Marketo for DHL, through which we created a scalable platform. We started with updating the integration design and data quality management based on previous learnings from the pilot. We designed a templatized country onboarding process and a modular user training portal. We leveraged the expertise from initial country users in each region to build a strong internal super user and trainer network. These trainers played a role in deploying new countries.\r\n\r\nOur role in this project was to design the architectural and organizational deployment model and assist in delivering this architecture. We gradually handed over the global technical support role and transferred our knowledge to the global team and super users so they could enable employees from other countries. On the other hand, we managed the countries\u2019 onboarding journeys and took the lead in developing a multi-year roadmap and an advanced user training sequence.","video_right":null,"button_right":null},{"acf_fc_layout":"layout_quote_block","image":6200,"background":"primary","text":"Pieter van Ouwerkerk - Marketing Director - DHL Express","quote":"\u201cChapman Bright provides us with strong support through combining their deep Marketo experience with effective pilot project management to deliver business value creation with marketing technology.\""},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Results","text":"In the initial pilot, the implementation and <a href=\"\/marketo\/marketo-services\/marketo-integration\/\">integration<\/a> went live within 4 months, after an extensive UAT. The pilot was extended for another year because it was too soon to start rolling out other countries, due to the results not yet being as desired.\r\n\r\nChapman Bright proposed to introduce their <a href=\"\/chaploop\/main\/\">agile business value creation<\/a> through innovation cycles method <a href=\"\/chaploop\/main\/\">Chaploop\u2122<\/a>. Momentum was accelerated with numerous successes and new sub projects and sub pilots. The analysis showed that marketing now greatly contributes to revenue. The significant increase of new names generated matches the growth of committed revenue. Within 6 months after that, we implemented a new architecture and established six additional (country) teams. Early 2022, we were fully ready to deploy to global markets.\r\n\r\nWe are currently busy with the roll out of a large amount of countries. We\u2019re leveraging efforts at local, regional and global level to nurture leads jointly. Initial results show that lead flows in the different countries have improved. We are actively sharing the local best practice programs to other countries, with a roadmap being developed to connect these local initiatives into a sound onboarding sequence. Check back in soon to see the final results of this global project!","button":null},{"acf_fc_layout":"layout_quote_block","image":6212,"background":"secondary","text":"Marije Koek - Marketing Performance Analist - DHL Express","quote":"\"I liked the general overview sessions to get a quick insight into Marketo as well as the deep diving sessions, that enabled us to understand the possibilities of Marketo.\u201d "},{"acf_fc_layout":"layout_title","title":"Some extra resource suggestions for you","subtitle":"by our content recommendation engine"},{"acf_fc_layout":"rtp","title":"You might also be interested in","categories":["Customer Story"],"template":"template1"},{"acf_fc_layout":"layout_cta","title":"Want to gain momentum","subtitle":"in growth through MarTech?","button":{"title":"Chaploop\u2122","url":"\/chaploop\/main\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":null,"_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"3405","_banner":"field_5c77b81061fbe","_title":"field_5c77b810620e5","components":["layout_textblock_2col","layout_quote_block","layout_textblock_full","layout_quote_block","layout_title","rtp","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"DHL","_yoast_wpseo_title":"How DHL Express improved data driven marketing decisions with Marketo","_yoast_wpseo_metadesc":"Piloting Marketo to build a library of business value generating use cases, which can then be globally rolled out.","text_overview":"Piloting marketing automation to build a library of business value generating use cases, which can then be globally rolled out.","_text_overview":"field_5cf65b363bcfc","subtitle":"DHL Express","_subtitle":"field_5c77b810621fa","logo":"3406","_logo":"field_5c77b84785280","image":"3434","_image":"field_5ced05057437c","button":"Read","_button":"field_5cf65abbe1066","components_4_categories":null,"_components_4_categories":null,"text_intro":null,"_text_intro":null,"frontpage_image":null,"_frontpage_image":null,"event_date_day":null,"_event_date_day":null,"image_link":null,"_image_link":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How DHL Express improved data driven marketing decisions with Marketo<\/title>\n<meta name=\"description\" content=\"Piloting Marketo to build a library of 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