{"id":7033,"date":"2019-02-21T12:20:06","date_gmt":"2019-02-21T12:20:06","guid":{"rendered":"https:\/\/chapmanbright.com\/homepage\/"},"modified":"2026-05-26T13:48:29","modified_gmt":"2026-05-26T11:48:29","slug":"homepage","status":"publish","type":"page","link":"https:\/\/chapmanbright.com\/nl\/","title":"HERONTWERP REVENUE OPERATIONS<br>VOOR HET TIJDPERK VAN AUTOMATION EN AI","content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7033","page","type-page","status-publish","hentry"],"acf":{"components":[{"acf_fc_layout":"layout_textblock_2col","background":"none","title_left":"Waarom B2B marketing en sales niet opschalen","text_left":"<strong>De meeste organisaties hebben geen toolingprobleem.\r\nZe hebben een manier-van-werken probleem.<\/strong>\r\n<ul>\r\n \t<li>Marketing- en salesplatformen zijn ge\u00efmplementeerd, maar worden niet volledig benut<\/li>\r\n \t<li>Sales- en marketingprocessen zijn niet goed op elkaar afgestemd<\/li>\r\n \t<li>Data en integraties zijn gefragmenteerd<\/li>\r\n \t<li>AI-first en agent-first experimenten blijven ge\u00efsoleerd<\/li>\r\n<\/ul>\r\n<strong>Het resultaat: lage productiviteit, trage uitvoering en beperkte schaalbaarheid.<\/strong>","video_left":null,"button_left":null,"title_right":"Waarom automation en AI geen impact leveren","text_right":"<strong>De meeste organisaties proberen deze problemen op te lossen met automation en AI,\r\nmaar passen ze op de verkeerde manier toe.<\/strong>\r\n<ul>\r\n \t<li>Implementaties staan los van echte processen<\/li>\r\n \t<li>Use cases zijn niet gebaseerd op hoe werk daadwerkelijk gebeurt<\/li>\r\n \t<li>AI wordt toegepast zonder structuur<\/li>\r\n \t<li>Impact wordt niet gemeten of doorontwikkeld<\/li>\r\n<\/ul>\r\n<strong>Het resultaat: ge\u00efsoleerde oplossingen, beperkte adoptie en geen schaalbare impact.<\/strong>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_textblock_2col","background":"grey-light","title_left":"Samen schaalbare revenue operations bouwen","text_left":"<strong>Van idee\u00ebn naar werkende oplossingen die continu verbeteren<\/strong>\r\nWij voeren geen losse projecten uit. We werken in gestructureerde programma\u2019s met duidelijke roadmaps, governance en continue verbeterloops, ontworpen om impact op te schalen over teams en regio\u2019s heen, van gerichte use cases tot wereldwijde multi-market roll-outs.\r\n<ul>\r\n \t<li>Roadmap-gedreven transformatie over marketing, sales en RevOps<\/li>\r\n \t<li>Hypothese-gedreven uitvoering<\/li>\r\n \t<li>Continue verbeterloops<\/li>\r\n \t<li>Meetbare impact op productiviteit en schaalbaarheid<\/li>\r\n<\/ul>","video_left":null,"button_left":{"title":"Hoe wij samenwerken","url":"\/services\/collaboration\/","target":""},"title_right":"","text_right":"<img class=\"alignnone size-full wp-image-13671\" src=\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2025\/08\/workshop-720-standup-teamv4.jpg\" alt=\"planning delivery\" width=\"720\" height=\"360\" \/>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_textblock_full","background":"secondary","title":"Voorbij de AI-first en agent-first hype","text":"Hoewel veel organisaties experimenteren met AI-first of agent-first benaderingen, ontstaat echte impact pas wanneer AI wordt ingebed in daadwerkelijke marketing- en salesprocessen. Wij combineren automation, AI en agents met human-in-the-loop design om adoptie, controle en meetbare resultaten te waarborgen.","button":null},{"acf_fc_layout":"layout_textblock_2col","background":"grey-light","title_left":"","text_left":"<img class=\"alignnone size-full wp-image-13618\" src=\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2026\/01\/team-outing-720x400-1.jpg\" alt=\"team growth\" width=\"720\" height=\"400\" \/>","video_left":null,"button_left":null,"title_right":"Van automation-projecten<br>naar herontworpen revenue operations","text_right":"Wij automatiseren niet alleen marketing en sales.\r\n\r\n<strong>Wij herontwerpen hoe commercieel werk wordt uitgevoerd over marketing, sales en RevOps heen, door automation, AI en menselijke expertise te combineren in schaalbare systemen.<\/strong>\r\n<ul>\r\n \t<li>Processen die end-to-end werken, niet in silo\u2019s<\/li>\r\n \t<li>Automation die daadwerkelijk gebruikt wordt<\/li>\r\n \t<li>AI en agents ingebed in echte workflows<\/li>\r\n \t<li>Teams versterkt met human-in-the-loop design<\/li>\r\n<\/ul>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_title","title":"Gebouwd op vier kerndomeinen","subtitle":""},{"acf_fc_layout":"layout_textblock_2col","background":"none","title_left":"","text_left":"<strong>Revenue Operations Design<\/strong>\r\nBreng marketing-, sales- en RevOps-processen samen in een schaalbaar operating model.\r\n\r\n<strong>Data &amp; Architectuur<\/strong>\r\nVerbind CRM-, marketing automation- en datasystemen tot een betrouwbare en schaalbare basis.","video_left":null,"button_left":{"title":"Onze diensten","url":"\/services\/pillars\/","target":""},"title_right":"","text_right":"<strong>Automation & AI Execution<\/strong><br>\r\nOntwerp en implementeer workflows, automation, AI en agent-gebaseerde systemen die daadwerkelijk impact leveren\r\n\r\n<strong>Enablement & Adoption<\/strong><br>\r\nStel teams in staat om automation, AI en agents met vertrouwen en effectief te gebruiken.","video_right":null,"button_right":null},{"acf_fc_layout":"layout_textblock_2col","background":"grey-light","title_left":"","text_left":"<img class=\"alignnone size-full wp-image-13312\" src=\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2025\/09\/6-stage-automation-path-720x458-1.jpg\" alt=\"6 Stage Automation Path Chapman Bright AI Agents\" width=\"720\" height=\"458\" \/>","video_left":null,"button_left":null,"title_right":"Een gestructureerd pad naar schaalbare productiviteit","text_right":"Sommige processen kunnen effici\u00ebnter worden gemaakt met basisautomation. Andere vereisen meer intelligentie om echt productiviteit en impact te verhogen. Niet elk onderdeel van een organisatie beweegt in hetzelfde tempo vooruit. Sommige teams zijn sneller klaar voor geavanceerde AI en agents, terwijl andere eerst hun fundament moeten versterken.\r\n\r\nHet 6-Stage Automation Path is een bewezen model om op het juiste moment in de juiste domeinen vooruitgang te boeken. Het helpt organisaties initiatieven te prioriteren, oplossingen af te stemmen op het volwassenheidsniveau en nieuwe automation-capabilities gecontroleerd te adopteren. Elke stap bouwt verder richting hogere niveaus van productiviteit, aanpasbaarheid en klantimpact.","video_right":null,"button_right":{"title":"The 6-Stage Automation Path","url":"\/frameworks\/6-stage-automation-path\/","target":""}},{"acf_fc_layout":"layout_textblock_2col","background":"secondary","title_left":"Wat dit mogelijk maakt","text_left":"<ul>\r\n \t<li>Meer marketing- en salesoutput leveren zonder extra headcount op te schalen<\/li>\r\n \t<li>Productiviteit verhogen over campagnes, processen en operations heen<\/li>\r\n \t<li>Schaalbare marketing automation- en RevOps-systemen bouwen<\/li>\r\n \t<li>AI en agents omzetten in echte operationele waarde<\/li>\r\n \t<li>Marges verbeteren met automation en slimmere workflows<\/li>\r\n<\/ul>","video_left":null,"button_left":null,"title_right":"Hoe dit er in de praktijk uitziet","text_right":"<strong>Voorbeelden zijn:<\/strong>\r\n\r\n<ul> <li>Geautomatiseerde campagne-uitrol op schaal<\/li> <li>Slimme leadkwalificatie en directe routing<\/li> <li>AI-gedreven content repurposing en publicatie<\/li> <li>CRM- en data enrichment-workflows<\/li> <\/ul>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_textblock_2col","background":"grey-light","title_left":"De cyclus die transformatie versterkt","text_left":"Transformatie is geen eenmalig project. Met de Chaploop\u2122 bouwt elke verbetercyclus verder op momentum door de realiteit te toetsen, hypotheses te vormen, mensen en systemen op elkaar af te stemmen en uit te voeren met automation en AI.\r\n\r\nIn het hart van de loop staat transformatie: resultaten meten, leren van uitkomsten en die inzichten meenemen naar de volgende cyclus. Het resultaat is continue vooruitgang waarbij elke loop succes versterkt en mensen meer ruimte geeft om zich te richten op werk met hogere impact.","video_left":null,"button_left":{"title":"Chaploop\u2122","url":"\/chaploop\/main\/","target":""},"title_right":"","text_right":"<img class=\"alignnone size-full wp-image-12706\" src=\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2025\/08\/Chaploop-right-720x360-1.jpg\" alt=\"Chaploop 2025\" width=\"720\" height=\"360\" \/>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_team_member","image":13622,"title":"Principes die elke samenwerking vorm geven","text":"<ul>\r\n \t<li>We focussen op het oplossen van echte uitdagingen die uw organisatie afremmen<\/li>\r\n \t<li>We bereiden u voor op wat mogelijk kan gebeuren, niet alleen op wat waarschijnlijk is<\/li>\r\n \t<li>We ontwerpen oplossingen die teams begrijpen, gebruiken en kunnen aanpassen<\/li>\r\n \t<li>We defini\u00ebren succes op basis van de resultaten die we samen behalen<\/li>\r\n<\/ul>","button":{"title":"Over ons","url":"\/about\/#component-textblock-195-4","target":""}},{"acf_fc_layout":"layout_textblock_2col","background":"grey-light","title_left":"Capabilities voor elke fase van groei","text_left":"Onze capabilities omvatten alles wat nodig is om moderne en effici\u00ebnte marketing- en salesoperations te ontwerpen, bouwen en continu door te ontwikkelen. Van marketing technology strategie en architectuur, tot AI-gedreven agent design, tot schaalbare automation over campagnes, lead management en sales enablement. Elke capability is verbonden om meetbare businessimpact te cre\u00ebren en wordt geleverd door multidisciplinaire teams op het gebied van strategie, architectuur, data, AI en program leadership.\r\n\r\nTeam enablement maakt deel uit van elke stap, zodat medewerkers de vaardigheden en het vertrouwen ontwikkelen om nieuwe capabilities effectief te gebruiken en mee te bewegen met innovatie. We combineren onze eigen consultants met een netwerk van vertrouwde specialisten om capaciteit op te schalen en per transformatie de juiste expertise in te zetten.","video_left":null,"button_left":{"title":"Onze capabilities","url":"\/services\/capabilities\/","target":""},"title_right":"","text_right":"<img class=\"alignnone size-full wp-image-12716\" src=\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2025\/08\/8-requirements-720x360-1.jpg\" alt=\"8 Capabilities and requirements to Support Every Stage\" width=\"720\" height=\"360\" \/>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_title","title":"<span style=\"font-size:1.75rem !important;\">Enkele van onze B2B automation-resultaten<\/span>","subtitle":""},{"acf_fc_layout":"layout_linkblock","block":[{"title":"Quintiq","subtitle":"Reactietijd op leads teruggebracht van dagen naar minuten","button":null,"image":12729},{"title":"Trend Micro","subtitle":"Twee keer zoveel campagnes geleverd met hetzelfde team","button":null,"image":13615},{"title":"Prestaties op award-niveau","subtitle":"Ons automation-werk werd bekroond als best-in-class","button":null,"image":13430}]},{"acf_fc_layout":"layout_button","type":"primary","button":{"title":"Meer use cases","url":"\/resource\/","target":""}},{"acf_fc_layout":"layout_title","title":"","subtitle":""},{"acf_fc_layout":"layout_textblock_full","background":"secondary","title":"Vertrouwd door 75+ B2B-organisaties wereldwijd","text":"Van wereldwijde enterprises tot snelgroeiende middelgrote bedrijven: meer dan 75 B2B-organisaties in manufacturing, professional services, hightech, logistiek en andere sectoren vertrouwen op ons om AI en automation te ontwerpen en implementeren die daadwerkelijk werken. Deze organisaties geven vandaag al vorm aan de volgende generatie van effici\u00ebnte, klantgerichte groei. En u kunt daar onderdeel van zijn. Al onze samenwerkingen draaien om hetzelfde doel: mensen de ruimte geven om zich te richten op werk dat echte waarde cre\u00ebert.","button":null},{"acf_fc_layout":"layout_textblock_full","background":"secondary","title":"","text":"[gallery link=\"none\" size=\"medium\" columns=\"4\" ids=\"1799,1770,1807,3575,2059,7332,7983,3493,1782,1784,3937,1798\" orderby=\"rand\"]\r\n\r\n&nbsp;","button":null},{"acf_fc_layout":"layout_client","image":6215,"background":"none","title":"Global transformatie in de praktijk","text":"Toen DHL Express zijn gefragmenteerde marketingactiviteiten wereldwijd wilde verenigen, schakelde het Chapman Bright in.\r\n\r\nNa een succesvolle pilot in Nederland ontwierpen wij de wereldwijde automation-architectuur en begeleidden we de internationale uitrol. We ontwikkelden een gestandaardiseerd onboardingproces voor landen, vernieuwden integratie- en data quality-managementprocessen en bouwden een netwerk van \u201csuper users\u201d om lokale teams te versterken en automation best-practices wereldwijd te verspreiden.\r\n\r\nHet resultaat? Een schaalbare marketing automation-capability over 139 landen, met verbeterde leadflows en een roadmap voor continue groei. Deze meerjarige samenwerking laat zien hoe onze expertise in strategisch ontwerp en programmamanagement grote organisaties helpt moderniseren op wereldwijde schaal.","button":null,"client_logo":6206},{"acf_fc_layout":"layout_quote_block","image":13035,"background":"grey-dark","text":"Rob Tersteeg - VP Global Sales Operations - Dassault Syst\u00e8mes","quote":"\u201cConstante innovatie, afstemming en best-practices hebben geleid tot een state-of-the-art marketing- en salesengine waarmee de organisatie optimaal kan presteren.\u201d"},{"acf_fc_layout":"layout_title","title":"Aanbevolen resources","subtitle":"Mogelijk interessant voor u: deze B2B automation-resources"},{"acf_fc_layout":"rtp","title":"Aanbevolen resources","categories":["Blog","Case Study","Keynote","Video","White Paper"],"template":"template1"},{"acf_fc_layout":"layout_cta","title":"Automatiseer wat u vertraagt","subtitle":"Werk slimmer samen. Verkoop sneller.<br>Maak marketing effectiever.","button":{"title":"Plan een Discovery Call","url":"\/schedule-a-discovery-call\/?topic=home","target":""}},{"acf_fc_layout":"layout_title","title":"","subtitle":""},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"De technologie\u00ebn die u nodig heeft om succesvol te zijn","text":"In ons werk gebruiken en integreren we een breed scala aan AI- en automation-technologie\u00ebn. Denk aan <a href=\"\/make\/\"><strong>Make<\/strong><\/a>, <a href=\"\/marketo\/\"><strong>Adobe Marketo<\/strong><\/a>, <strong>OpenAI<\/strong>, <a href=\"\/marketo\/addons\/adobe-real-time-cdp\/\">Adobe<\/a>, Google Cloud, LinkedIn, Salesforce, Zapier, Microsoft, MS Dynamics CRM, <a href=\"\/marketo\/addons\/ringlead-data-management-solutions\/\">Ringlead<\/a>, <a href=\"\/marketo\/addons\/drift\/\">Drift<\/a>, <a href=\"\/marketo\/addons\/twentythree\/\">TwentyThree<\/a>, Hubspot, Pardot, N8N, BrowserFlow, Workato en nog veel meer. We zijn platformagnostisch en werken met veel van deze technologie\u00ebn samen (en beschikken over certificeringen voor onder andere Marketo Engage, Hubspot, Drift en Make), maar er zijn een aantal platformen die we \u00e9cht beheersen om uw automation-traject te versnellen. Daarin opereren we als gespecialiseerde B2B automation agency met diepgaande certificeringen en offici\u00eble partnerships.","button":null},{"acf_fc_layout":"layout_linkblock","block":[{"title":"Benieuwd hoe we voor marketing nog meer kunnen halen uit","subtitle":"Adobe Marketo","button":{"title":"Read more","url":"\/marketo\/","target":""},"image":12958},{"title":"Benieuwd hoe we processen kunnen verbinden en opschalen met","subtitle":"AI & Make.com","button":{"title":"Read more","url":"\/make\/offering\/","target":""},"image":12960}]},{"acf_fc_layout":"layout_team_member","image":12725,"title":"AI Automation Potential Scan","text":"Ontdek hoe automation, slimme workflows en AI de meeste waarde kunnen cre\u00ebren binnen uw marketing- en salesprocessen.\r\n\r\nU ontvangt een gepersonaliseerde opportunity map met quick wins die u vandaag al kunt realiseren, grotere initiatieven voor duurzame groei en praktijkvoorbeelden van oplossingen die vergelijkbare teams hebben ingezet om dat potentieel te benutten.","button":{"title":"Klik hier","url":"\/ai-automation-potential-scan\/","target":""}},{"acf_fc_layout":"layout_title","title":"","subtitle":""}],"event":{"image":null,"title":"","text":"","date_day":"","date_month":"Apr","button":{"title":"Register","url":"\/about\/marketing-technology-events\/upcoming-changes-marketo-2025-webinar\/","target":""}},"frontpage_image":11233,"image_link":""},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":null,"_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"12680","_banner":"field_5c6528970e71d","_title":"field_5c6528dc0e720","components":["layout_textblock_2col","layout_textblock_2col","layout_textblock_full","layout_textblock_2col","layout_title","layout_textblock_2col","layout_textblock_2col","layout_textblock_2col","layout_textblock_2col","layout_team_member","layout_textblock_2col","layout_title","layout_linkblock","layout_button","layout_title","layout_textblock_full","layout_textblock_full","layout_client","layout_quote_block","layout_title","rtp","layout_cta","layout_title","layout_textblock_full","layout_linkblock","layout_team_member","layout_title"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"b2b 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