{"id":1012,"date":"2017-05-23T09:48:17","date_gmt":"2017-05-23T07:48:17","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=1012"},"modified":"2025-11-17T12:45:47","modified_gmt":"2025-11-17T11:45:47","slug":"content-marketing-fast-forward-expert-cmff","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/other\/content-marketing-fast-forward-expert-cmff\/","title":"CMFF Expert at Content Marketing Fast Forward","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[91],"class_list":["post-1012","resources","type-resources","status-publish","hentry","cb_resources_category-other"],"acf":{"banner":4658,"title":"CMFF Expert at Content Marketing Fast Forward","text_overview":"The Content Marketing Fast Forward (CMFF) event was in Amsterdam on 18 May. CCMF was hosted at the Amsterdam Public Library\u2019s theater. Prior to the CMFF event Diederik was interviewed for a guest blog on cmffevents.com.","image":4661,"button":"Read","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"<em>This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. <a href=\"\/services\/pillars\/\">Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"","text":"<h2><strong>CMFF - Content Marketing Fast Forward 2017<\/strong><\/h2>\r\nThe Content Marketing Fast Forward\u00a0(CMFF) event was in Amsterdam on 18 May. <a href=\"http:\/\/cmffevents.com\/speakers\/diederik-martens\/\" target=\"_blank\" rel=\"noopener noreferrer\">CCMF<\/a> was hosted at the Amsterdam Public Library's theater.\r\n\r\nPrior to the CMFF event Diederik Martens was interviewed for a <a href=\"\/guest-blog-marketing-technology-booming-dutch\/\">guest blog<\/a>\u00a0on cmffevents.com.\r\n<h2>The expert session format<\/h2>\r\nThe afternoon was packed with attendees for great keynotes. The morning was attended by a select group of attendees that were able to sit down\u00a0with 2 of 7 international content marketing experts.\u00a0The morning started with AJ Huisman and Bert van Loon inviting each expert on stage for a short introduction. The attendees could then choose one of seven expert tables to join. They could then join another expert in a second round.\r\n<h2>Diederik's CMFF expert sessions<\/h2>\r\nBoth Diederik's expert sessions at CMFF were joined by marketers and consultants. We discussed many things, including the challenges of\u00a0implementing marketing automation, growth of MarTech, integration with CRM, getting content marketing done in marketing automation, and much more.\r\n\r\nChris van Marion from <a href=\"http:\/\/onlineambitie.nl\" target=\"_blank\" rel=\"noopener noreferrer\">Online Ambitie<\/a> was the editor\/journalist at Diederik's table. He wrote two articles on both expert sessions Diederik hosted at CMFF. You can read his story <a href=\"http:\/\/contentmarketingfastforward.com\/persoonlijke-content-met-marketing-automation-vermijd-de-tooltrap\/?utm_content=bufferb5285&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" target=\"_blank\" rel=\"noopener\">here<\/a>.\r\n<h2>Wrap-up<\/h2>\r\nAfter both sessions were concluded Diederik was invited to summarize the learnings on a 'flower', which he then planted in the garden of key priorities for content marketing in 2017.\r\n\r\nBerber Hoekstra also wrote an article about the morning expert sessions at CMFF on Marketingfacts. He also asked Diederik for input on the article. You can read the article <a href=\"http:\/\/www.marketingfacts.nl\/berichten\/hoe-jouw-organisatie-contentmarketing-naar-een-hoger-niveau-kan-tillen-cmff\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.\r\n\r\n<a href=\"http:\/\/contentmarketingfastforward.com\/cmff2017\/index.php\" target=\"_blank\" rel=\"noopener noreferrer\">Check out all the photos and other CMFF content!<\/a>\r\n<h2>Credits<\/h2>\r\nDiederik would like to thank AJ Huisman and\u00a0Bert van Loon\u00a0for inviting him to their wonderful content marketing event, which they organize with so much passion and dedication!\r\n\r\nIf you attended Content Marketing Fast Forward and were unable to join our table or if you just have a question for Diederik, let us know.","button":null},{"acf_fc_layout":"layout_title","title":"Some extra resource suggestions for you","subtitle":"by our content recommendation engine"},{"acf_fc_layout":"rtp","title":"You might als be interested in ","categories":["Keynote"],"template":"template1"},{"acf_fc_layout":"layout_cta","title":"Want to know more about implementing marketing automation?","subtitle":"We'll teach you all about it!","button":{"title":"Read more","url":"\/deploy-implementation\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"91","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"1013","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_full","layout_title","rtp","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"cmff","_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"Diederik Martens hosted two expert sessions at CMFF (Content Marketing Fast Foward). Both expert sessions were releated to marketing technology.","text_overview":"The Content Marketing Fast Forward (CMFF) event was in Amsterdam on 18 May. CCMF was hosted at the Amsterdam Public Library\u2019s theater. Prior to the CMFF event Diederik was interviewed for a guest blog on cmffevents.com.","_text_overview":"field_5c7651d015fe3","subtitle":null,"_subtitle":null,"logo":null,"_logo":null,"image":"1014","_image":"field_5c7651f47d2e1","button":"Read","_button":"field_5cc848e646b9e","components_4_categories":null,"_components_4_categories":null,"text_intro":null,"_text_intro":null,"frontpage_image":null,"_frontpage_image":null,"event_date_day":null,"_event_date_day":null,"image_link":null,"_image_link":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CMFF Expert at Content Marketing Fast Forward - Chapman Bright<\/title>\n<meta name=\"description\" content=\"Diederik Martens hosted two expert sessions at CMFF (Content Marketing Fast Foward). 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