{"id":1076,"date":"2015-10-21T16:46:42","date_gmt":"2015-10-21T14:46:42","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&p=1076"},"modified":"2025-11-17T12:44:16","modified_gmt":"2025-11-17T11:44:16","slug":"my-martech-conference-slides-the-road-to-successful-marketing-operations","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/","title":"My MarTech keynote: Road to successful marketing operations","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[89],"class_list":["post-1076","resources","type-resources","status-publish","hentry","cb_resources_category-guides-tools"],"acf":{"banner":4751,"title":"My MarTech keynote: Road to successful marketing operations","text_overview":"Diederik enjoyed being able to share some of his experiences in marketing operations with the attendees of the European marketing technology conference in London. ","image":4754,"button":"Download","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"","text":"\"MarTech<\/a>Diederik enjoyed being able to share some of his experiences in marketing operations<\/a> with the attendees of the European marketing technology conference in London. As soon as recording are made availble, we'll add these to this post. For now you can find the slides I used at http:\/\/www.slideshare.net\/MarTechConf\/the-road-to-successful-marketing-operations-by-diederik-martens<\/a>.\r\n\r\nDiederik also enjoyed the conversations he had with fellow presenters and peers in the field. Please feel free to reach out to him directly, through LinkedIn, or by commeting below the post, if you have any questions regarding the presentation.","button":null},{"acf_fc_layout":"layout_title","title":"Some extra resource suggestions for you","subtitle":"by our content recommendation engine"},{"acf_fc_layout":"rtp","title":"You might also be interested in","categories":["Keynote"],"template":"template1"},{"acf_fc_layout":"layout_cta","title":"Want to leverage your marketing operations?","subtitle":"Want to know how we can help?","button":{"title":"Get in touch","url":"\/contact\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"89","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"1077","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_full","layout_title","rtp","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"MarTech keynote","_yoast_wpseo_title":"My MarTech keynote: Road to successful marketing operations","_yoast_wpseo_metadesc":"I enjoyed being able to share some of my experiences in marketing operations with the attendees of the European marketing technology conference in London.","text_overview":"Diederik enjoyed being able to share some of his experiences in marketing operations with the attendees of the European marketing technology conference in London. ","_text_overview":"field_5c7651d015fe3","subtitle":null,"_subtitle":null,"logo":null,"_logo":null,"image":"1078","_image":"field_5c7651f47d2e1","button":"Download","_button":"field_5cc848e646b9e","components_4_categories":null,"_components_4_categories":null,"text_intro":null,"_text_intro":null,"frontpage_image":null,"_frontpage_image":null,"event_date_day":null,"_event_date_day":null,"image_link":null,"_image_link":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"yoast_head":"\nMy MarTech keynote: Road to successful marketing operations<\/title>\n<meta name=\"description\" content=\"I enjoyed being able to share some of my experiences in marketing operations with the attendees of the European marketing technology conference in London.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My MarTech keynote: Road to successful marketing operations\" \/>\n<meta property=\"og:description\" content=\"I enjoyed being able to share some of my experiences in marketing operations with the attendees of the European marketing technology conference in London.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"Chapman Bright\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T11:44:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@chapmanbright\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/\",\"url\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/\",\"name\":\"My MarTech keynote: Road to successful marketing operations\",\"isPartOf\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/#website\"},\"datePublished\":\"2015-10-21T14:46:42+00:00\",\"dateModified\":\"2025-11-17T11:44:16+00:00\",\"description\":\"I enjoyed being able to share some of my experiences in marketing operations with the attendees of the European marketing technology conference in London.\",\"breadcrumb\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/chapmanbright.com\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/chapmanbright.com\/nl\/resources\/%resource%\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"My MarTech keynote: Road to successful marketing operations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/#website\",\"url\":\"https:\/\/chapmanbright.com\/nl\/\",\"name\":\"Chapman Bright\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/chapmanbright.com\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/#organization\",\"name\":\"Chapman Bright\",\"url\":\"https:\/\/chapmanbright.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png\",\"contentUrl\":\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png\",\"width\":2000,\"height\":338,\"caption\":\"Chapman Bright\"},\"image\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/chapmanbright\",\"https:\/\/www.linkedin.com\/company\/chapman-bright\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"My MarTech keynote: Road to successful marketing operations","description":"I enjoyed being able to share some of my experiences in marketing operations with the attendees of the European marketing technology conference in London.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/","og_locale":"nl_NL","og_type":"article","og_title":"My MarTech keynote: Road to successful marketing operations","og_description":"I enjoyed being able to share some of my experiences in marketing operations with the attendees of the European marketing technology conference in London.","og_url":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/","og_site_name":"Chapman Bright","article_modified_time":"2025-11-17T11:44:16+00:00","twitter_card":"summary_large_image","twitter_site":"@chapmanbright","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/","url":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/","name":"My MarTech keynote: Road to successful marketing operations","isPartOf":{"@id":"https:\/\/chapmanbright.com\/nl\/#website"},"datePublished":"2015-10-21T14:46:42+00:00","dateModified":"2025-11-17T11:44:16+00:00","description":"I enjoyed being able to share some of my experiences in marketing operations with the attendees of the European marketing technology conference in London.","breadcrumb":{"@id":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-martech-conference-slides-the-road-to-successful-marketing-operations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/chapmanbright.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/chapmanbright.com\/nl\/resources\/%resource%\/"},{"@type":"ListItem","position":3,"name":"My MarTech keynote: Road to successful marketing operations"}]},{"@type":"WebSite","@id":"https:\/\/chapmanbright.com\/nl\/#website","url":"https:\/\/chapmanbright.com\/nl\/","name":"Chapman Bright","description":"","publisher":{"@id":"https:\/\/chapmanbright.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chapmanbright.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/chapmanbright.com\/nl\/#organization","name":"Chapman Bright","url":"https:\/\/chapmanbright.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png","contentUrl":"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png","width":2000,"height":338,"caption":"Chapman Bright"},"image":{"@id":"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/chapmanbright","https:\/\/www.linkedin.com\/company\/chapman-bright\/"]}]}},"_links":{"self":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/resources\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"cb_resources_category","embeddable":true,"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/cb_resources_category?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}