{"id":1112,"date":"2019-04-12T16:00:34","date_gmt":"2019-04-12T14:00:34","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=1112"},"modified":"2025-11-17T12:49:02","modified_gmt":"2025-11-17T11:49:02","slug":"leverage-customer-feedback-throughout-the-lifecycle","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/","title":"Leverage Customer Feedback Throughout The Lifecycle","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[89],"class_list":["post-1112","resources","type-resources","status-publish","hentry","cb_resources_category-guides-tools"],"acf":{"banner":4790,"title":"Leverage Customer Feedback Throughout The Lifecycle","text_overview":"#MarTechFriday 003 - In this video we'll demonstrate, based on our own user cases, how Marketo (marketing automation) and Survicate (surveys) can create synergy.","image":4793,"button":"Watch","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"<em>This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. <a href=\"\/services\/pillars\/\">Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_2col","background":"none","title_left":"Introduction","text_left":"Don\u2019t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We\u2019ll dive into Marketo to show you how to set everything up at your company, no matter if you are on Survicate or SurveyMonkey.\r\n\r\nThis video is a short summary of the breakout session Diederik presents at Adobe Summit, The Digital Experience Conference, in London. Read more about this and other upcoming events","video_left":null,"button_left":{"title":"Event info","url":"\/about\/marketing-technology-events\/","target":""},"title_right":"Watch the video","text_right":"<div style=\"width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe style=\"width: 100%; height: 100%; position: absolute; top: 0; left: 0;\" src=\"https:\/\/video.chapmanbright.com\/v.ihtml\/player.html?token=8c74a2c331bac4dcbacc3f391b05f64c&amp;source=embed&amp;photo%5fid=50422644\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>","video_right":null,"button_right":""},{"acf_fc_layout":"layout_textblock_2col","background":"none","title_left":"About Survicate","text_left":"Survicate has been around since 2013. Now they\u2019re the world\u2019s leading customer insights platform with over 50.000 answers collected per day. Survicate is leading teams to collect and act on customer feedback. From website optimization and customer satisfaction surveys to complex customer insight processes integrated with your email campaigns \u2013 they\u2019ve got you covered.","video_left":null,"button_left":{"title":"Read more","url":"\/marketo\/addons\/survicate\/","target":""},"title_right":"About Marketo","text_right":"Marketo is an engagement platform. And it\u2019s one of the most connected and open marketing platforms on the market. The marketing technology enables you to do lead management, marketing automation, lead scoring, account based marketing, digital advertising, email marketing, real-time personalization, reporting, marketing ROI, campaigning, event marketing, and so much more. It\u2019s that thing marketers use to start their day.","video_right":null,"button_right":{"title":"Read more","url":"\/marketo\/","target":""}},{"acf_fc_layout":"layout_title","title":"","subtitle":""},{"acf_fc_layout":"layout_title","title":"Some extra resource suggestions for you","subtitle":"by our content recommendation engine"},{"acf_fc_layout":"rtp","title":"You might also be interested in...","categories":["Video"],"template":"template1"},{"acf_fc_layout":"layout_cta","title":"Need help to get started with survey marketing?","subtitle":"Find out how we can help you","button":{"title":"Get in touch","url":"\/contact\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"89","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"1114","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_2col","layout_textblock_2col","layout_title","layout_title","rtp","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"feedback","_yoast_wpseo_title":"Leverage Customer Feedback Throughout The Lifecycle","_yoast_wpseo_metadesc":"Leverage customer feedback. In this video we'll demonstrate, based on our own user cases, how Marketo and Survicate create synergy.","text_overview":"#MarTechFriday 003 - In this video we'll demonstrate, based on our own user cases, how Marketo (marketing automation) and Survicate (surveys) can create synergy.","_text_overview":"field_5c7651d015fe3","subtitle":null,"_subtitle":null,"logo":null,"_logo":null,"image":"1115","_image":"field_5c7651f47d2e1","button":"Watch","_button":"field_5cc848e646b9e","components_4_categories":null,"_components_4_categories":null,"text_intro":null,"_text_intro":null,"frontpage_image":null,"_frontpage_image":null,"event_date_day":null,"_event_date_day":null,"image_link":null,"_image_link":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leverage Customer Feedback Throughout The Lifecycle<\/title>\n<meta name=\"description\" content=\"Leverage customer feedback. In this video we&#039;ll demonstrate, based on our own user cases, how Marketo and Survicate create synergy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leverage Customer Feedback Throughout The Lifecycle\" \/>\n<meta property=\"og:description\" content=\"Leverage customer feedback. In this video we&#039;ll demonstrate, based on our own user cases, how Marketo and Survicate create synergy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/\" \/>\n<meta property=\"og:site_name\" content=\"Chapman Bright\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T11:49:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@chapmanbright\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/\",\"url\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/\",\"name\":\"Leverage Customer Feedback Throughout The Lifecycle\",\"isPartOf\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/#website\"},\"datePublished\":\"2019-04-12T14:00:34+00:00\",\"dateModified\":\"2025-11-17T11:49:02+00:00\",\"description\":\"Leverage customer feedback. In this video we'll demonstrate, based on our own user cases, how Marketo and Survicate create synergy.\",\"breadcrumb\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/chapmanbright.com\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/chapmanbright.com\/nl\/resources\/%resource%\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Leverage Customer Survey Feedback Throughout The Lifecycle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/#website\",\"url\":\"https:\/\/chapmanbright.com\/nl\/\",\"name\":\"Chapman Bright\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/chapmanbright.com\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/#organization\",\"name\":\"Chapman Bright\",\"url\":\"https:\/\/chapmanbright.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png\",\"contentUrl\":\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png\",\"width\":2000,\"height\":338,\"caption\":\"Chapman Bright\"},\"image\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/chapmanbright\",\"https:\/\/www.linkedin.com\/company\/chapman-bright\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leverage Customer Feedback Throughout The Lifecycle","description":"Leverage customer feedback. In this video we'll demonstrate, based on our own user cases, how Marketo and Survicate create synergy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/","og_locale":"nl_NL","og_type":"article","og_title":"Leverage Customer Feedback Throughout The Lifecycle","og_description":"Leverage customer feedback. In this video we'll demonstrate, based on our own user cases, how Marketo and Survicate create synergy.","og_url":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/","og_site_name":"Chapman Bright","article_modified_time":"2025-11-17T11:49:02+00:00","twitter_card":"summary_large_image","twitter_site":"@chapmanbright","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/","url":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/","name":"Leverage Customer Feedback Throughout The Lifecycle","isPartOf":{"@id":"https:\/\/chapmanbright.com\/nl\/#website"},"datePublished":"2019-04-12T14:00:34+00:00","dateModified":"2025-11-17T11:49:02+00:00","description":"Leverage customer feedback. In this video we'll demonstrate, based on our own user cases, how Marketo and Survicate create synergy.","breadcrumb":{"@id":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/leverage-customer-feedback-throughout-the-lifecycle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/chapmanbright.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/chapmanbright.com\/nl\/resources\/%resource%\/"},{"@type":"ListItem","position":3,"name":"Leverage Customer Survey Feedback Throughout The Lifecycle"}]},{"@type":"WebSite","@id":"https:\/\/chapmanbright.com\/nl\/#website","url":"https:\/\/chapmanbright.com\/nl\/","name":"Chapman Bright","description":"","publisher":{"@id":"https:\/\/chapmanbright.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chapmanbright.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/chapmanbright.com\/nl\/#organization","name":"Chapman Bright","url":"https:\/\/chapmanbright.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png","contentUrl":"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png","width":2000,"height":338,"caption":"Chapman Bright"},"image":{"@id":"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/chapmanbright","https:\/\/www.linkedin.com\/company\/chapman-bright\/"]}]}},"_links":{"self":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/resources\/1112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"cb_resources_category","embeddable":true,"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/cb_resources_category?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}