{"id":1194,"date":"2018-09-21T14:29:08","date_gmt":"2018-09-21T12:29:08","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=1194"},"modified":"2025-11-17T12:47:15","modified_gmt":"2025-11-17T11:47:15","slug":"adobe-marketo-acquisition-martechfriday","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/trends-insights\/adobe-marketo-acquisition-martechfriday\/","title":"Adobe acquires Marketo","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[90],"class_list":["post-1194","resources","type-resources","status-publish","hentry","cb_resources_category-trends-insights"],"acf":{"banner":4850,"title":"Adobe acquires Marketo","text_overview":"Adobe acquires Marketo for almost 5 billion USD - Will Marketo be renamed to Adobe Marketo in 2019?","image":4853,"button":"Watch","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"<em>This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. <a href=\"\/services\/pillars\/\">Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_2col","background":"grey-light","title_left":"Adobe acquires Marketo for almost 5 billion USD","text_left":"<p style=\"text-align: left;\">Welcome to another exciting edition of #MarTechFriday with Diederik Martens from SMOps. You can also visit our YouTube Channel to watch this video:\u00a0<a href=\"https:\/\/youtu.be\/Wsdn7qtTg4I\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/Wsdn7qtTg4I<\/a><\/p>\r\n<p style=\"text-align: left;\">Ater a week of rumours Adobe finally announced they will acquire Marketo for close to 5 billion USD. Marketo brings B2B capabilities to the Digital Experience Cloud, according to Adobe. Marketo has a huge purple fan base, which would want to name Marketo to stay. What will the future bring?<\/p>\r\n<p style=\"text-align: left;\"><strong>Please read what one of our partner agencies in Canada wrote on the topic:<\/strong>\r\n<strong><a href=\"https:\/\/www.revenuepulse.com\/2018\/09\/21\/adobe-acquires-marketo\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.revenuepulse.com\/2018\/09\/21\/adobe-acquires-marketo\/<\/a><\/strong><\/p>\r\n<p style=\"text-align: left;\">Chapman Bright is an official <a href=\"https:\/\/chapmanbright.com\">Marketo Partner<\/a> and located in The Netherlands.<\/p>","video_left":null,"button_left":null,"title_right":"Will Marketo be renamed to Adobe Marketo?","text_right":"<div style=\"width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe style=\"width: 100%; height: 100%; position: absolute; top: 0; left: 0;\" src=\"https:\/\/video.chapmanbright.com\/v.ihtml\/player.html?token=79b472b095e0630a90a1baad1099b2ff&amp;source=embed&amp;photo%5fid=50333814\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_form","image":null,"title":"Subscribe to our resources","form":"<script src=\"\/\/app-nld101.marketo.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\r\n<form id=\"mktoForm_1012\"><\/form>\r\n<script>MktoForms2.loadForm(\"\/\/app-nld101.marketo.com\", \"709-IWW-550\", 1012);<\/script>"},{"acf_fc_layout":"layout_title","title":"Some extra resource suggestions for you","subtitle":"by our content recommendation engine"},{"acf_fc_layout":"rtp","title":"You might also be interested in","categories":["Video"],"template":"template1"},{"acf_fc_layout":"layout_cta","title":"Want to know what the future will bring for your organization?","subtitle":"Want to know how we can help?","button":{"title":"Get in touch","url":"\/contact\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"90","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":"<iframe width=\"963\" height=\"542\" src=\"https:\/\/www.youtube.com\/embed\/Wsdn7qtTg4I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; 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Will the name Marketo continue to exist within the Adobe Experience Cloud? Will it be called Adobe Marketo in 2019?","text_overview":"Adobe acquires Marketo for almost 5 billion USD - Will Marketo be renamed to Adobe Marketo in 2019?","_text_overview":"field_5c7651d015fe3","subtitle":null,"_subtitle":null,"logo":null,"_logo":null,"image":"1196","_image":"field_5c7651f47d2e1","button":"Watch","_button":"field_5cc848e646b9e","components_4_categories":["Video"],"_components_4_categories":"field_608ac41116127","text_intro":null,"_text_intro":null,"frontpage_image":null,"_frontpage_image":null,"event_date_day":null,"_event_date_day":null,"image_link":null,"_image_link":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adobe acquires Marketo - Will it be called Adobe Marketo in 2019?<\/title>\n<meta name=\"description\" content=\"Adbobe officially announced the acquisition of Marketo on 20 September 2018. 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