{"id":1198,"date":"2018-09-07T14:51:05","date_gmt":"2018-09-07T12:51:05","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=1198"},"modified":"2025-11-17T12:46:57","modified_gmt":"2025-11-17T11:46:57","slug":"agile-marketing-automation-scrum-implementation","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/other\/agile-marketing-automation-scrum-implementation\/","title":"Agile marketing automation is a great idea for continious implementation","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[91],"class_list":["post-1198","resources","type-resources","status-publish","hentry","cb_resources_category-other"],"acf":{"banner":4850,"title":"Agile marketing automation is a great idea for continious implementation","text_overview":"Agile marketing automation is the combination of agile project delivery methodologies and marketing automation. But why is this combination so great?","image":4853,"button":"Watch","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"<em>This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. <a href=\"\/services\/pillars\/\">Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_2col","background":"none","title_left":"","text_left":"<p style=\"text-align: left;\">Agile marketing automation is the combination of agile project delivery <a href=\"\/chaploop\/main\/\">methodologies<\/a> and <a href=\"\/chaploop\/main\/\">marketing automation<\/a>. But why is this combination so great?<\/p>\r\n<p style=\"text-align: left;\"><strong>Agile will make sure you work on the right ideas that create value!<\/strong><\/p>\r\n<p style=\"text-align: left;\">The first few sprints contain stories that are just required to set up a platform (e.g. users, roles, DNS, etc.) and then customize the platform (e.g. branded email templates). The sprints after can contain user training and\/or the first campaigns. But even from the start we'll be populating a backlog with great ideas that create value for your company. Together we prioritize those ideas based on business impact and effort. We then select stories for each sprint to deliver and thus continuously grow your business. Because that's what we do! We're basically growth hackers. And marketing automation is a growth hacker's ideal toolbox to quickly test, deploy, and scale new and great ideas.<\/p>","video_left":null,"button_left":null,"title_right":"Watch the video","text_right":"<div style=\"width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe style=\"width: 100%; height: 100%; position: absolute; top: 0; left: 0;\" src=\"https:\/\/video.chapmanbright.com\/v.ihtml\/player.html?token=ff06f58dd0c5c77391ce2fc6859c1e27&amp;source=embed&amp;photo%5fid=50333817\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_title","title":"Some extra resource suggestions for you","subtitle":"by our content recommendation engine"},{"acf_fc_layout":"rtp","title":"You might also be interested in","categories":["Video"],"template":"template1"},{"acf_fc_layout":"layout_cta","title":"Want to leverage your marketing automation?","subtitle":"Want to know how we can help?","button":{"title":"Get in touch","url":"\/contact\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"91","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"1195","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_2col","layout_title","rtp","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"Agile Marketing Automation","_yoast_wpseo_title":"Agile Marketing Automation is a great idea for continious implementation","_yoast_wpseo_metadesc":"In this week's #MarTechFriday video we are addressing why agile marketing automation is a great idea. 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