{"id":13468,"date":"2026-01-12T16:30:47","date_gmt":"2026-01-12T15:30:47","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=13468"},"modified":"2026-01-28T12:45:12","modified_gmt":"2026-01-28T11:45:12","slug":"automation-ai-and-agents-usecases-marketing-sales-webinar","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/marketing-use-cases\/automation-ai-and-agents-usecases-marketing-sales-webinar\/","title":"WEBINAR | ON-DEMAND","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[87],"class_list":["post-13468","resources","type-resources","status-publish","hentry","cb_resources_category-marketing-use-cases"],"acf":{"banner":13391,"title":"WEBINAR | ON-DEMAND","text_overview":"Automation, AI, and agents in action: <br> three real-life cases that are making a real impact","image":13684,"button":"Watch","components":[{"acf_fc_layout":"layout_title","title":"Recording: Webinar - Automation, AI, and agents in action. <br> Three real-life cases that are making a real impact.","subtitle":""},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"","text":"In this webinar, we explore how automation, AI, and agents are already being applied in marketing and sales, with insights from Joost (Make.com) and Stan (Lely International). Through concrete, real-world examples, you\u2019ll see how AI helps teams work more efficiently: from marketing automation and data enrichment to smarter lead follow-up and sales support.\r\n\r\nUsing real workflows, the webinar demonstrates how AI can be used to create and plan content at scale. It also takes a closer look at how AI models can be integrated into existing processes and how approval flows can be designed to maintain control and quality. Real-life use cases show how better data integration leads to more reliable data transfer and more effective lead scoring across marketing and sales systems.\r\n\r\nIn addition, the webinar highlights how AI agents can significantly reduce administrative work in sales by automatically extracting insights from call summaries, enabling sales teams to focus on what matters most: meaningful customer conversations and effective follow-up.","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Are you a Dutch speaker? Watch the recording","text":"<div id=\"iwAssistant-chapter-98000154339571-1620\" class=\"video-chapters-container\">\r\n<div style=\"overflow: hidden; border-radius='5px; box-sizing: border-box border-radius: 5px;\"><video id=\"videoPlayer\" style=\"border-radius: 5px; background-color: black; box-sizing: border-box;\" controls=\"controls\" width=\"100%\" height=\"100%\">\r\n<source src=\"https:\/\/d2n3d4bt29lcab.cloudfront.net\/emea\/iw\/709-IWW-550\/98000154339571\/adobe_connect_spi\/asr\/webinar.mp4\" type=\"video\/mp4\" \/>\r\n<\/video><\/div>\r\n<div style=\"border: 1px solid #D3D3D3; padding: 0; box-sizing: border-box; border-radius: 5px; background-color: white; position: relative;\">\r\n<h4 style=\"position: sticky; right: 0; background-color: white; color: #525151; margin: 0; padding: 20px 0 20px 10px; border-bottom: 1px solid #D3D3D3;\">Chapters:<\/h4>\r\n<div class=\"chapter-container\" style=\"padding-bottom: 10px; overflow-y: scroll; max-height: calc(600px - 56px);\">\r\n<div class=\"chapter\" title=\"Hoe AI + Automatisering vandaag al tijd vrijspeelt voor marketeers - Chapman Bright \" data-start-time=\"100\">\r\n<div style=\"display: flex; width: 32%; height: 100%; align-items: center; border-radius: 5px;\"><\/div>\r\n<div style=\"display: flex; flex-direction: column; justify-content: space-between; padding: 3px 0 3px 5px; flex: 1; overflow: hidden; width: 68%;\">\r\n<p style=\"font-size: 11px; overflow: hidden; text-overflow: ellipsis; width: 100%; height: 3em; line-height: 1.5em; margin: 0; white-space: normal;\">Hoe AI + Automatisering vandaag al tijd vrijspeelt voor marketeers - Chapman Bright<\/p>\r\n\r\n<div style=\"display: flex; gap: 10px; overflow: hidden;\">\r\n<p style=\"margin: 0; padding: 3px; font-size: 10px; color: #0000ee;\">00:01:40<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<div class=\"chapter\" title=\"Automatische dataverwerking met AI voor betere targeting - Lely International\" data-start-time=\"1384\">\r\n<div style=\"display: flex; width: 32%; height: 100%; align-items: center; border-radius: 5px;\"><\/div>\r\n<div style=\"display: flex; flex-direction: column; justify-content: space-between; padding: 3px 0 3px 5px; flex: 1; overflow: hidden; width: 68%;\">\r\n<p style=\"font-size: 11px; overflow: hidden; text-overflow: ellipsis; width: 100%; height: 3em; line-height: 1.5em; margin: 0; white-space: normal;\">Automatische dataverwerking met AI voor betere targeting - Lely International<\/p>\r\n\r\n<div style=\"display: flex; gap: 10px; overflow: hidden;\">\r\n<p style=\"margin: 0; padding: 3px; font-size: 10px; color: #0000ee;\">00:23:04<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<div class=\"chapter\" title=\"Hoe agents salesgesprekken omzetten in voorbereiding, verslag en vervolgacties - Make.com\" data-start-time=\"2255.1\">\r\n<div style=\"display: flex; width: 32%; height: 100%; align-items: center; border-radius: 5px;\"><\/div>\r\n<div style=\"display: flex; flex-direction: column; justify-content: space-between; padding: 3px 0 3px 5px; flex: 1; overflow: hidden; width: 68%;\">\r\n<p style=\"font-size: 11px; overflow: hidden; text-overflow: ellipsis; width: 100%; height: 3em; line-height: 1.5em; margin: 0; white-space: normal;\">Hoe agents salesgesprekken omzetten in voorbereiding, verslag en vervolgacties - Make.com<\/p>\r\n\r\n<div style=\"display: flex; gap: 10px; overflow: hidden;\">\r\n<p style=\"margin: 0; padding: 3px; font-size: 10px; color: #0000ee;\">00:37:35<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<div class=\"chapter\" title=\"Q&amp;A\" data-start-time=\"2822.76\">\r\n<div style=\"display: flex; width: 32%; height: 100%; align-items: center; border-radius: 5px;\"><\/div>\r\n<div style=\"display: flex; flex-direction: column; justify-content: space-between; padding: 3px 0 3px 5px; flex: 1; overflow: hidden; width: 68%;\">\r\n<p style=\"font-size: 11px; overflow: hidden; text-overflow: ellipsis; width: 100%; height: 3em; line-height: 1.5em; margin: 0; white-space: normal;\">Q&amp;A<\/p>\r\n\r\n<div style=\"display: flex; gap: 10px; overflow: hidden;\">\r\n<p style=\"margin: 0; padding: 3px; font-size: 10px; color: #0000ee;\">00:47:02<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n\r\n<\/div>\r\n<\/div>\r\n<style>\r\n        .video-chapters-container {<br \/>\r\n          display: grid;<br \/>\r\n          grid-template-columns: 70% 28%;<br \/>\r\n          gap: 15px;<br \/>\r\n          overflow: hidden;<br \/>\r\n          box-sizing: border-box;<br \/>\r\n          min-width: 1200px;<br \/>\r\n        }<br \/>\r\n        .chapter:hover {<br \/>\r\n          cursor: pointer;<br \/>\r\n          background-color: #dcdcdc;<br \/>\r\n        }<br \/>\r\n        .chapter {<br \/>\r\n          display: flex;<br \/>\r\n          gap: 5px;<br \/>\r\n          height: 80px;<br \/>\r\n          margin-bottom: 5px;<br \/>\r\n          padding: 10px<br \/>\r\n        }<br \/>\r\n        @media (max-width: 768px) {<br \/>\r\n          .video-chapters-container {<br \/>\r\n            grid-template-columns: 1fr;<br \/>\r\n            min-width: unset;<br \/>\r\n            width: 100%;<br \/>\r\n          }<br \/>\r\n        }<br \/>\r\n      <\/style><script>\r\n      document.addEventListener('DOMContentLoaded', function () {\r\n        const chapters = document.querySelectorAll('.chapter');\r\n          chapters.forEach(chapter => {\r\n            chapter.addEventListener('click', function () {\r\n              const videoPlayer = document.getElementById('videoPlayer');\r\n              var chapterStartTime = this.getAttribute('data-start-time');\r\n              videoPlayer.currentTime = chapterStartTime;\r\n              videoPlayer.play();\r\n            });\r\n          });\r\n        })\r\n      <\/script>\r\n\r\n<\/div>","button":null},{"acf_fc_layout":"layout_cta","title":"Not a Dutch speaker? 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