{"id":1476,"date":"2014-10-09T12:21:03","date_gmt":"2014-10-09T10:21:03","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=1476"},"modified":"2025-11-17T12:42:54","modified_gmt":"2025-11-17T11:42:54","slug":"my-keynote-at-marketo-live","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/","title":"My keynote at Adobe Marketo LIVE","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[89],"class_list":["post-1476","resources","type-resources","status-publish","hentry","cb_resources_category-guides-tools"],"acf":{"banner":4943,"title":"My keynote at Adobe Marketo LIVE","text_overview":"Diederik Martens presented the Quintiq story during the Marketo Live event in Amsterdam. ","image":4946,"button":"Download","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"<em>This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. <a href=\"\/services\/pillars\/\">Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"","text":"<strong>October 9, 2014<\/strong>\r\n\r\nDiederik Martens presented the Quintiq story during the Marketo Live event in Amsterdam. After a short summary on the complex B2B buying journey and complex sales cycle he indicated 9 different tactical challenges in buying journey. After that he explained how they at Quintiq worked on each of those challenges. He's listed pitfalls and lessons learned. And he has shown how Marketo assisted in solving the puzzle.\r\n\r\nDownload the slides <a title=\"Presentation\" href=\"http:\/\/pages2.marketo.com\/rs\/marketob2\/images\/Diederik%20Martens Marketo Live Amsterdam 9 October 2014.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.","button":null},{"acf_fc_layout":"layout_title","title":"Some extra resource suggestions for you","subtitle":"by our content recommendation engine"},{"acf_fc_layout":"rtp","title":"You might also be interested in ","categories":["Keynote"],"template":"template1"},{"acf_fc_layout":"layout_cta","title":"Want to know how you can engage with your customers?","subtitle":"Read more on customer engagement","button":{"title":"Read more","url":"\/leverage-engagement\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"89","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"1477","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_full","layout_title","rtp","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"Marketo","_yoast_wpseo_title":"My keynote at Marketo LIVE","_yoast_wpseo_metadesc":"My keynote at Marketo LIVE","text_overview":"Diederik Martens presented the Quintiq story during the Marketo Live event in Amsterdam. ","_text_overview":"field_5c7651d015fe3","subtitle":null,"_subtitle":null,"logo":null,"_logo":null,"image":"1478","_image":"field_5c7651f47d2e1","button":"Download","_button":"field_5cc848e646b9e","components_4_categories":null,"_components_4_categories":null,"text_intro":null,"_text_intro":null,"frontpage_image":null,"_frontpage_image":null,"event_date_day":null,"_event_date_day":null,"image_link":null,"_image_link":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My keynote at Marketo LIVE<\/title>\n<meta name=\"description\" content=\"My keynote at Marketo LIVE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My keynote at Marketo LIVE\" \/>\n<meta property=\"og:description\" content=\"My keynote at Marketo LIVE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/\" \/>\n<meta property=\"og:site_name\" content=\"Chapman Bright\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T11:42:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@chapmanbright\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/\",\"url\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/\",\"name\":\"My keynote at Marketo LIVE\",\"isPartOf\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/#website\"},\"datePublished\":\"2014-10-09T10:21:03+00:00\",\"dateModified\":\"2025-11-17T11:42:54+00:00\",\"description\":\"My keynote at Marketo LIVE\",\"breadcrumb\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/chapmanbright.com\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/chapmanbright.com\/nl\/resources\/%resource%\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"My keynote at Adobe Marketo LIVE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/#website\",\"url\":\"https:\/\/chapmanbright.com\/nl\/\",\"name\":\"Chapman Bright\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/chapmanbright.com\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/#organization\",\"name\":\"Chapman Bright\",\"url\":\"https:\/\/chapmanbright.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png\",\"contentUrl\":\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png\",\"width\":2000,\"height\":338,\"caption\":\"Chapman Bright\"},\"image\":{\"@id\":\"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/chapmanbright\",\"https:\/\/www.linkedin.com\/company\/chapman-bright\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"My keynote at Marketo LIVE","description":"My keynote at Marketo LIVE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/","og_locale":"nl_NL","og_type":"article","og_title":"My keynote at Marketo LIVE","og_description":"My keynote at Marketo LIVE","og_url":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/","og_site_name":"Chapman Bright","article_modified_time":"2025-11-17T11:42:54+00:00","twitter_card":"summary_large_image","twitter_site":"@chapmanbright","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/","url":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/","name":"My keynote at Marketo LIVE","isPartOf":{"@id":"https:\/\/chapmanbright.com\/nl\/#website"},"datePublished":"2014-10-09T10:21:03+00:00","dateModified":"2025-11-17T11:42:54+00:00","description":"My keynote at Marketo LIVE","breadcrumb":{"@id":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/my-keynote-at-marketo-live\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/chapmanbright.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/chapmanbright.com\/nl\/resources\/%resource%\/"},{"@type":"ListItem","position":3,"name":"My keynote at Adobe Marketo LIVE"}]},{"@type":"WebSite","@id":"https:\/\/chapmanbright.com\/nl\/#website","url":"https:\/\/chapmanbright.com\/nl\/","name":"Chapman Bright","description":"","publisher":{"@id":"https:\/\/chapmanbright.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/chapmanbright.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/chapmanbright.com\/nl\/#organization","name":"Chapman Bright","url":"https:\/\/chapmanbright.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png","contentUrl":"https:\/\/chapmanbright.com\/wp-content\/uploads\/2019\/03\/logo_chapmanbright_colour_RGB.png","width":2000,"height":338,"caption":"Chapman Bright"},"image":{"@id":"https:\/\/chapmanbright.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/chapmanbright","https:\/\/www.linkedin.com\/company\/chapman-bright\/"]}]}},"_links":{"self":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/resources\/1476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/types\/resources"}],"wp:attachment":[{"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/media?parent=1476"}],"wp:term":[{"taxonomy":"cb_resources_category","embeddable":true,"href":"https:\/\/chapmanbright.com\/nl\/wp-json\/wp\/v2\/cb_resources_category?post=1476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}