{"id":14854,"date":"2026-09-29T10:57:09","date_gmt":"2026-09-29T08:57:09","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=14854"},"modified":"2026-10-13T15:27:04","modified_gmt":"2026-10-13T13:27:04","slug":"make-waves-26","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/trends-insights\/make-waves-26\/","title":"Agent Architecture 101: From Demos to Systems","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[90],"class_list":["post-14854","resources","type-resources","status-publish","hentry","cb_resources_category-trends-insights"],"acf":{"banner":14408,"title":"Agent Architecture 101: From Demos to Systems","text_overview":"Get the slides and resources from Diederik Martens\u2019 Waves\u201926 session","image":13660,"button":"Download","components":[{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Building an AI agent is becoming easier.","text":"Building an agent that can reliably operate as part of a real business process is a very different challenge.\r\n\r\nAt Waves\u201926 in Prague, Diederik Martens, founder of Chapman Bright, presented Agent Architecture 101: The Patterns That Separate Demos from Systems. The session explored what it takes to move beyond promising AI experiments and start designing agentic systems that can operate reliably in the real world.\r\n\r\nWhether you attended the session, joined another talk at Waves\u201926, or are simply exploring how to take AI agents into production, you can access the presentation and accompanying resources here.","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Get the Makes Waves: Agent Architecture 101 resources","text":"Complete the form below to receive the presentation slides and accompanying resources.","button":null},{"acf_fc_layout":"layout_form","image":null,"title":"Download the resources","form":"<script src=\"\/\/resources.chapmanbright.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_1011\"><\/form> <script>MktoForms2.loadForm(\"\/\/resources.chapmanbright.com\", \"709-IWW-550\", 1011);<\/script>"},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Helping B2B organizations improve how work gets done","text":"Agent architecture is one example of a much broader challenge we see in organizations: technology is evolving quickly, but the way work gets done does not always evolve with it.\r\n\r\nAt Chapman Bright, we help ambitious B2B organizations redesign how marketing and sales work gets done. We bring together processes, data, technology, automation and AI to create more productive and scalable ways of working.\r\n\r\nWe typically work with larger organizations with complex marketing and sales environments. They often already have established teams, CRM, marketing automation and other digital platforms. The opportunity is not simply to add more technology, but to get more value from what is already there and introduce new capabilities where they genuinely improve the way of working.\r\n\r\nThat can mean improving marketing and sales processes, connecting data and systems, automating repetitive work, introducing AI and agents, or establishing the governance and operating models needed to make those capabilities work at scale.\r\n\r\nOur starting point is therefore not a specific technology. It is understanding what could work better, where meaningful value can be created, and how people and technology can work together to achieve it.","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Want to dive deeper?","text":"On 4 November, Chapman Bright is hosting a webinar where we\u2019ll continue the conversation around AI, automation and agents.\r\n\r\nYou don\u2019t need to have attended Waves\u201926 or seen Diederik\u2019s presentation. The webinar is open to everyone interested in moving beyond AI experiments towards practical applications in real business processes.","button":{"title":"register here","url":"https:\/\/chapmanbright.com\/marketing-technology-events\/2026-webinar\/","target":""}},{"acf_fc_layout":"layout_cta","title":"What could work better in your organization?","subtitle":"Whether you\u2019re exploring a specific challenge, rethinking how work gets done, or looking for the right next step, we\u2019re happy to think along.","button":{"title":"Talk to Chapman Bright","url":"https:\/\/chapmanbright.com\/contact\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"90","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"14407","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_full","layout_form","layout_textblock_full","layout_textblock_full","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"text_overview":"Get the slides and resources from Diederik Martens\u2019 Waves\u201926 session","_text_overview":"field_5c7651d015fe3","subtitle":null,"_subtitle":null,"logo":null,"_logo":null,"image":"13659","_image":"field_5c7651f47d2e1","button":"Download","_button":"field_5cc848e646b9e","components_4_categories":null,"_components_4_categories":null,"text_intro":null,"_text_intro":null,"frontpage_image":null,"_frontpage_image":null,"event_date_day":null,"_event_date_day":null,"image_link":null,"_image_link":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_opengraph-image-id":null,"_yoast_wpseo_twitter-image":null,"_yoast_wpseo_twitter-image-id":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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