{"id":1607,"date":"2019-05-14T16:00:02","date_gmt":"2019-05-14T14:00:02","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=1607"},"modified":"2025-11-17T12:49:57","modified_gmt":"2025-11-17T11:49:57","slug":"marketo-tips-sessions-london-slides-marketo-tips-tricks-ii","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/marketo-tips-sessions-london-slides-marketo-tips-tricks-ii\/","title":"Marketo Tips & Tricks II","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[89],"class_list":["post-1607","resources","type-resources","status-publish","hentry","cb_resources_category-guides-tools"],"acf":{"banner":5048,"title":"Marketo Tips & Tricks II","text_overview":"Marketo Data Related Practices for Success, presented by Diederik Martens from Chapman Bright, during our Marketo Tips Sessions in London.","image":5045,"button":"Download","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"<em>This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. <a href=\"\/services\/pillars\/\">Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Marketo Data Related Practices for Success","text":"In his presentation Diederik addresses tips and tricks for your data enrichment and normalization. He\u2019ll show you best practices related to preference centers, such as GDPR processes, bounce management, and boosting opt-ins. Learn to choose between using tokens or snippets or using variables in your email templates. And the effect of those choices. Learn about email script tokens. 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