{"id":3071,"date":"2020-04-29T08:23:08","date_gmt":"2020-04-29T06:23:08","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&p=3071"},"modified":"2025-11-17T12:53:34","modified_gmt":"2025-11-17T11:53:34","slug":"marketing-technology-landscape-supergraphic-2020-martech-5000-really-8000-but-whos-counting","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/trends-insights\/marketing-technology-landscape-supergraphic-2020-martech-5000-really-8000-but-whos-counting\/","title":"Marketing Technology Landscape Supergraphic (2020): Martech 5000 \u2014 really 8,000, but who\u2019s counting?","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[90],"class_list":["post-3071","resources","type-resources","status-publish","hentry","cb_resources_category-trends-insights"],"acf":{"banner":5972,"title":"Marketing Technology Landscape Supergraphic (2020): Martech 5000 \u2014 really 8,000, but who\u2019s counting?","text_overview":"Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.","image":5969,"button":"Read","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"As every year since 2011, Scott Brinker releases his marketing technology landscape infographic.","text":"Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.\r\n\r\nData is by far the fastest growing category, up 25.5%. It makes sense. We have a ton of data. The challenge now is figuring out how to harness it effectively. That\u2019s driving a lot of software innovation in the space.\r\n\r\nWe also calculated the fastest growing subcategory in each category, by percentage of growth. It\u2019s interesting to see that physical world interactions (print, retail proximity, and IOT), data governance and privacy, video marketing, conversational marketing and chat, and project and workflow management led the pack. These all have been major themes in marketing and martech over this past year.\r\n\r\nFor the record, here\u2019s the complete progression of the overall landscape since 2011 and how the categories grew relative to 2019:\r\n\r\nhttps:\/\/chiefmartec.com\/2020\/04\/marketing-technology-landscape-2020-martech-5000\/","button":null},{"acf_fc_layout":"layout_title","title":"","subtitle":""},{"acf_fc_layout":"layout_title","title":"Some extra resource suggestions for you","subtitle":"by our content recommendation engine"},{"acf_fc_layout":"rtp","title":"You might also be interested in...","categories":["Blog"],"template":"template1"},{"acf_fc_layout":"layout_cta","title":"Want to know more about MarTech?","subtitle":"Get in touch!","button":{"title":"Contact us","url":"\/contact\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"90","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":"
Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?<\/a><\/blockquote>