{"id":3196,"date":"2020-05-29T14:00:56","date_gmt":"2020-05-29T12:00:56","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=3196"},"modified":"2025-11-17T12:54:10","modified_gmt":"2025-11-17T11:54:10","slug":"how-to-deliver-an-engaging-webinar-that-works","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/how-to-deliver-an-engaging-webinar-that-works\/","title":"How to deliver an engaging webinar that works","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[89],"class_list":["post-3196","resources","type-resources","status-publish","hentry","cb_resources_category-guides-tools"],"acf":{"banner":6050,"title":"How to deliver an engaging webinar that works","text_overview":"And how to optimize and leverage with Marketo. Presented by Diederik Martens and Christoffer Larsen.","image":6062,"button":"View","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"<em>This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. <a href=\"\/services\/pillars\/\">Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_2col","background":"none","title_left":"","text_left":"In this video, Christoffer Larsen, VP of Marketing at TwentyThree, and Diederik Martens, Chief Marketing Technologist &amp; Founder of Chapman Bright, guide you through:\r\n<ul>\r\n \t<li>Getting started with webinars<\/li>\r\n \t<li>5 steps to optimize your webinar strategy<\/li>\r\n \t<li>How to generate leads with online events<\/li>\r\n \t<li>Engaging webinar formats<\/li>\r\n \t<li>Benefits of integrating your webinar platform with marketing automation<\/li>\r\n \t<li>How to set up this integration (native and non-native)<\/li>\r\n \t<li>Example marketing automation - webinar programs<\/li>\r\n<\/ul>\r\nCheck it out and start engaging with your customers through webinars!","video_left":null,"button_left":null,"title_right":"","text_right":"<div style=\"width:100%; height:0; position: relative; padding-bottom:56.25%\"><iframe src=\"https:\/\/video.chapmanbright.com\/v.ihtml\/player.html?token=539c491ba4c58b5beca3513ac5061ad7&source=embed&photo%5fid=63090034\" style=\"width:100%; height:100%; position: absolute; top: 0; left: 0;\" frameborder=\"0\" border=\"0\" scrolling=\"no\" mozallowfullscreen=\"1\" webkitallowfullscreen=\"1\" allowfullscreen=\"1\" allow=\"autoplay; fullscreen\"><\/iframe><\/div>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_textblock_2col","background":"grey-light","title_left":"Slidedecks","text_left":"The slidedecks from Christopher Larssen and Diederik Martens will be publised soon.","video_left":null,"button_left":null,"title_right":"\u00a0","text_right":"<img src=\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2020\/05\/webinar-setup-600x350.jpg\" alt=\"webinar\" width=\"600\" height=\"350\" class=\"alignnone size-full wp-image-3193\" \/>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_title","title":"Related resources","subtitle":""},{"acf_fc_layout":"layout_resource","resources":[{"resource":2479,"button":"Download"},{"resource":3123,"button":"Read"}]},{"acf_fc_layout":"layout_cta","title":"Want to get started with webinars?","subtitle":"","button":{"title":"Get in touch","url":"\/contact","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"89","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"3191","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_2col","layout_textblock_2col","layout_title","layout_resource","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"webinar","_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"In this video you'll be guided through delivering an engaging webinar. 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