{"id":8236,"date":"2022-02-22T11:40:35","date_gmt":"2022-02-22T10:40:35","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&p=8236"},"modified":"2025-11-17T12:55:52","modified_gmt":"2025-11-17T11:55:52","slug":"a-comprehensive-guide-to-getting-started-with-dynamic-chat","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/a-comprehensive-guide-to-getting-started-with-dynamic-chat\/","title":"A Comprehensive Guide to Getting Started with Dynamic Chat","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[89],"class_list":["post-8236","resources","type-resources","status-publish","hentry","cb_resources_category-guides-tools"],"acf":{"banner":8242,"title":"A Comprehensive Guide to Getting Started with Dynamic Chat","text_overview":"Real-time conversations deliver better personal experiences and enable you to engage with the buyer when they are ready, resulting in higher conversions and improved customer experience. Read all about Adobe\u2019s new functionality for conversational marketing, called Dynamic Chat.","image":8246,"button":"Download","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"How will you ensure you are successful with Dynamic Chat once that new tile appears on your login screen?","text":" \r\n\r\nThis white paper takes a look at three key elements you will need to keep in mind when implementing Dynamic Chat.\r\n
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  1. Your strategy<\/strong>. It is essential to start with understanding your business goals and reasons for implementing chat before building your first conversation. What do you want to achieve? What theories do you want to test? Which ones should you start with? How will you determine success? All these questions should be answered before you even create your first conversation.<\/li>\r\n \t
  2. Your conversations in Dynamic Chat<\/strong>. The obvious thing to keep in mind is how to build your conversations in the new tool. This involves your naming conventions for dialogue names, goals reached, etc. How to build out your audience criteria to target the right people. When to use questions versus information capture cards.<\/li>\r\n \t
  3. Your processes in Marketo<\/strong>. However, it is important to not neglect the impact that implementing chatbots will have on your existing Marketo processes. Do you need to update your opt-in consent program? Do you need an additional program status for requesting content via chat? How will you trigger programs to send the requested content? Will you send confirmation emails to those who book a meeting, and how will you structure those programs?<\/li>\r\n<\/ol>","button":null},{"acf_fc_layout":"layout_form","image":null,"title":"Download this whitepaper","form":"