{"id":8286,"date":"2022-03-10T14:58:24","date_gmt":"2022-03-10T13:58:24","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=8286"},"modified":"2025-11-17T12:56:10","modified_gmt":"2025-11-17T11:56:10","slug":"worksheet-define-your-chatbot-strategy","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/worksheet-define-your-chatbot-strategy\/","title":"Worksheet: Define your chatbot strategy","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[89],"class_list":["post-8286","resources","type-resources","status-publish","hentry","cb_resources_category-guides-tools"],"acf":{"banner":8242,"title":"Worksheet: Define your chatbot strategy","text_overview":"The Chapman Bright Conversational Framework offers an approach to engage with your web visitors in such a way that both the visitor and yourself are satisfied with the goal achieved. ","image":8336,"button":"Read","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"<em>This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. <a href=\"\/services\/pillars\/\">Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Take advantage of the Chapman Bright Conversational Framework","text":"The <strong>Chapman Bright Conversational Framework<\/strong> offers an approach to engage with your web visitors in such a way that both the visitor and yourself are satisfied with the goal achieved. It's all about having a clear idea of your own objectives and understanding what the customer's expectations are.\r\n\r\nThis worksheet helps you\u2026\r\n<ol>\r\n \t<li>Document the hypotheses you want to test<\/li>\r\n \t<li>Align stakeholders<\/li>\r\n \t<li>Define success<\/li>\r\n<\/ol>\r\n<h2>Use the chatbot on this page to schedule a meeting<\/h2>\r\nUse the chatbot on this page to schedule a meeting with us, and we'll briefly explain the Chapman Bright Conversational Framework and how to use this worksheet. After the meeting, you can get started with your chatbot project right away!\r\n\r\nIf you have any issues seeing the chatbot appear, be sure to accept cookies. Or reach out to us using our <a href=\"https:\/\/chapmanbright.com\/contact\/#form\">contact form<\/a>.","button":null},{"acf_fc_layout":"layout_article","resource":null,"icon":null,"background":"grey-dark","type":"Related article:","title":"Lely - Leveraging Conversational Marketing to enrich data, increase sales and customize experiences through Adobe\u2019s Dynamic Chat","text":"We invited Lely International to join us in the Beta program for Adobe\u2019s Dynamic Chat to be one of the first customers using this new solution."},{"acf_fc_layout":"layout_cta","title":"Interested in Conversational Marketing?","subtitle":"Get in touch to see how we can help you!","button":{"title":"Contact","url":"https:\/\/chapmanbright.com\/contact\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"89","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"8241","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_full","layout_article","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"Chatbot","_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"See how the Chapman Bright Conversational Framework offers an approach to engage with your web visitors in the best way.","text_overview":"The Chapman Bright Conversational Framework offers an approach to engage with your web visitors in such a way that both the visitor and yourself are satisfied with the goal achieved. 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