{"id":8640,"date":"2022-06-15T16:55:15","date_gmt":"2022-06-15T14:55:15","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&p=8640"},"modified":"2025-11-17T12:56:39","modified_gmt":"2025-11-17T11:56:39","slug":"achieving-success-with-marketing-automation","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/other\/achieving-success-with-marketing-automation\/","title":"Achieving Success with Marketing Automation","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[91],"class_list":["post-8640","resources","type-resources","status-publish","hentry","cb_resources_category-other"],"acf":{"banner":8646,"title":"Achieving Success with Marketing Automation","text_overview":"Implementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey. But how can you translate your marketing strategy into SMART programs that deliver on your marketing investment? Here is what 20 years of marketing automation experience has taught us.","image":8642,"button":"Read More","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"","text":"With over\u00a020\u00a0years of experience working with marketing technology tools, including\u00a0Marketo Engage,<\/a>\u00a0the team at Chapman Bright have mastered the\u00a0process of taking marketing strategy and helping teams translate it to SMART programs\u00a0that deliver on your marketing investment. And this is what we know about how you can ensure your business achieves the business case for your marketing automatio journey.\r\n\r\n \r\n

Focus on value with scalibility in mind<\/h2>\r\nImplementing marketing automation alone is not enough to generate business value, it\u2019s how you use it. Understanding the why, what, who, how of your\u00a0marketing strategy\u00a0allows you to set a\u00a0clear path to success\u00a0and what that looks like for your business. This roadmap of value-generating use cases helps you leverage your marketing automation platform, and thereby contribute to your business case. Focusing on the most relevant and lucrative use cases helps you prioritize your efforts and deliver value in the short term, whilst keeping scalability in mind, as you take into account your future needs.\r\n\r\nAt Chapman Bright, we have developed a unique\u00a0integrated methodology\u00a0that integrates strategy and operations in a comprehensive approach to digital transformation and growing your business using marketing technology, such as Marketo. You can read more about our\u00a0Chaploop\u2122\u00a0methodology\u00a0here<\/a>.","button":null},{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"Building your growth machine\u00a0","text":"Digital transformation may seem like a challenging and complex task, so we find that breaking it down into manageable pieces is the way to go. Adopting an\u00a0agile delivery process, with\u00a0close team collaboration\u00a0and the involvement of clients in the process of work, helps us ensure that value creation keeps pace and waste is reduced. Projects are planned in\u00a0short cycles we call loops\u00a0and allow businesses to\u00a0stay responsive to change\u00a0and adapt to performance and customer feedback. Curious about how exactly an agile process delivers success? We break down the details in\u00a0this video<\/a>\u00a0about why agile scrum is the best way to roll out marketing automation.","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Learn from the best","text":"The best way to start, especially when you\u2019re new to marketing automation and unsure about what works for you and your customers, is to learn from the experience of others. Adopting\u00a0tried and tested best practices\u00a0will give you the head start you need\u00a0for marketing success. Of course while recipes work, you might want to tweak them to suit your specific needs, so there is always room to innovate, test and get creative.","button":null},{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"Plan for the future & win today\u00a0","text":"Experience working with multinationals across a variety of industries (including more than a decade of world-class Marketo Engage experience) has taught us that\u00a0what works are\u00a0solutions that are scalable, and future proof.\u00a0This means planning & building for your future needs today. To do that you will need to identify\u00a0use cases\u00a0that contribute to your\u00a0business case short term and long term. Once defined, you will need to prioritize them, delivering your quick wins today, while you prepare the solid infrastructure that can scale to cater to you current and future ambitions.","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"Get comfortable in the driver\u2019s seat\u00a0","text":"While you might want to start your transformation journey with some help with a trusted partner to set-up your complex ecosystem and process, this in no way means you lose control of the \u2018beast\u2019 you\u2019ve created together. With the right partner, you can empower your team with the\u00a0tools and training\u00a0to play and active role in your transformation journey today, and for years to come. At Chapman Bright we believe that the key to success is empowering our clients to\u00a0take the lead, by\u00a0transferring our knowledge and capabilities to their team.\u00a0That\u2019s why any project we take on includes training, detailed documentation & work instructions to ensure\u00a0continuity and scalability, giving your team the confidence to take the next valuable step as they lead your business to success.\r\n\r\n \r\n\r\nImplementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey \u2013 a journey that does not end when the last training has been delivered. It is simply the start of a journey in which you will continuously learn and improve, adding incremental value to your business as you learn and grow.","button":null},{"acf_fc_layout":"layout_article","resource":8687,"icon":4001,"background":"grey-dark","type":"Related article:","title":"Download this free template","text":"When trying to solve challenges for your organization, it is important to first understand the problem as well as the ambition, and what better way to do that than to involve stakeholders and process owners in the conversation?\r\n\r\nThis is why we recommend a pragmatic hands-on approach, bringing stakeholders together for a hands-on workshop to identify the most value-contributing use cases.\r\n\r\nAnd to help you lead the conversation in the right direction, we've created an easy to use template that will aid you in fleshing out use cases, and mapping them out by benefit vs. effort. This will allow you to determine where to prioritize your efforts and define the roadmap to your marketing automation success."},{"acf_fc_layout":"layout_cta","title":"How Chapman Bright can help you","subtitle":"transform with Marketo Engage","button":{"title":"Learn more","url":"\/marketo\/","target":""}},{"acf_fc_layout":"layout_title","title":"Some additional resources we think you might find relevant","subtitle":""},{"acf_fc_layout":"layout_resource","resources":[{"resource":976,"button":"Read More"},{"resource":8653,"button":"Read More"},{"resource":995,"button":"Read More"}]}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"91","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"8645","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_full","layout_textblock_full","layout_textblock_full","layout_textblock_full","layout_textblock_full","layout_article","layout_cta","layout_title","layout_resource"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"marketing automation success","_yoast_wpseo_title":"Marketing automation success can be achieved with the following","_yoast_wpseo_metadesc":"Marketing automation success how-to. Implementing marketing automation, like Marketo Engage alone, is not enough to generate business value.","text_overview":"Implementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey. But how can you translate your marketing strategy into SMART programs that deliver on your marketing investment? 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