{"id":8687,"date":"2022-06-15T16:51:07","date_gmt":"2022-06-15T14:51:07","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=8687"},"modified":"2025-11-17T12:56:28","modified_gmt":"2025-11-17T11:56:28","slug":"defining-use-cases-template","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/defining-use-cases-template\/","title":"Free Template - Defining Your Marketing Automation Roadmap","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[89],"class_list":["post-8687","resources","type-resources","status-publish","hentry","cb_resources_category-guides-tools"],"acf":{"banner":8646,"title":"Free Template - Defining Your Marketing Automation Roadmap","text_overview":"Need help defining your uses cases? Here's an easy to use template to help you define and prioritise use cases that add value to your business today, while keeping scalability and your future needs in mind.","image":8703,"button":"Download Template","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-dark","title":"","text":"<em>This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. <a href=\"\/services\/pillars\/\">Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_2col","background":"grey-light","title_left":"","text_left":"When trying to solve challenges for your organization, it is important to first understand the problem as well as the ambition, and what better way to do that than to involve stakeholders and process owners in the conversation?\r\n\r\nThis is why we recommend a pragmatic hands-on approach, bringing stakeholders together for a hands-on workshop to identify the most value-contributing use cases.\r\n\r\nNeed support with your Marketo Engage implementation, and defining your uses cases? Download this free template to help you define and prioritise use cases that add value to your business today, while keeping scalability and your future needs in mind.","video_left":null,"button_left":null,"title_right":"","text_right":"<img class=\"alignnone size-full wp-image-8698\" src=\"https:\/\/chapmanbright.com\/wp-content\/uploads\/2022\/06\/use-cases-snapshot-690x386-1.jpg\" alt=\"Marketing Automation - Uses Cases Template\" width=\"690\" height=\"386\" \/>","video_right":null,"button_right":null},{"acf_fc_layout":"layout_form","image":null,"title":"Download this free template","form":"<script src=\"\/\/app-nld101.marketo.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\r\n<form id=\"mktoForm_1011\"><\/form>\r\n<script>MktoForms2.loadForm(\"\/\/app-nld101.marketo.com\", \"709-IWW-550\", 1011);<\/script>"},{"acf_fc_layout":"layout_textblock_full","background":"grey-dark","title":"","text":"<h3 style=\"text-align: center;\">Just getting started with your Marketo Engage implementation and looking for some inspiration on how to ensure you drive value with your marketing automation? Check out some of our resources on the topic, or feel free to reach out to one of our experts <span style=\"text-decoration: underline;\"><a href=\"https:\/\/chapmanbright.com\/contact\/#form\"><strong>here<\/strong><\/a>.<\/span><\/h3>","button":null},{"acf_fc_layout":"layout_title","title":"","subtitle":""},{"acf_fc_layout":"layout_resource","resources":[{"resource":8640,"button":"Read more"},{"resource":8662,"button":"Read more"},{"resource":8653,"button":"Read more"}]},{"acf_fc_layout":"layout_title","title":"","subtitle":""},{"acf_fc_layout":"layout_cta","title":"Need support with your Marketo Engage implementation, and defining your uses cases?","subtitle":"We\u2019re here to help, feel free to reach out to our experts for a free consultation.","button":{"title":"Contact","url":"https:\/\/chapmanbright.com\/contact\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"89","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"8645","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_2col","layout_form","layout_textblock_full","layout_title","layout_resource","layout_title","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"use case template","_yoast_wpseo_title":"Use case template for defining your marketing automation roadmap","_yoast_wpseo_metadesc":"Download our free use case template to define your marketing automation roadmap to achieve marketing automation ROI.","text_overview":"Need help defining your uses cases? 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