{"id":972,"date":"2019-01-24T14:59:22","date_gmt":"2019-01-24T13:59:22","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&#038;p=972"},"modified":"2025-11-17T12:48:10","modified_gmt":"2025-11-17T11:48:10","slug":"report-marketing-activities-marketo","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/guides-tools\/report-marketing-activities-marketo\/","title":"How-to report on marketing activities in Marketo?","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[89],"class_list":["post-972","resources","type-resources","status-publish","hentry","cb_resources_category-guides-tools"],"acf":{"banner":4604,"title":"How-to report on marketing activities in Marketo?","text_overview":"A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.","image":4607,"button":"Read","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"<em>This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. <a href=\"\/services\/pillars\/\">Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"","text":"A Forbes Insights Report notes that only <a href=\"https:\/\/www.linkedin.com\/pulse\/18-stats-marketing-analytics-make-you-nervous-andrea-berg\">22% of marketers<\/a> have data-driven initiatives achieving significant results. Reporting is an important aspect of your marketing activities, because it will get you a more successful and fact-based marketing strategy. It gives insight to the success of programs, the acquisition of names, ROI and what your target audience is interested in. But more importantly, it will steer you in the right direction.\r\n\r\n<strong>How do you start with reporting?<\/strong>\r\n<ol>\r\n \t<li>Organize brainstorm sessions together with the marketing team. Start with asking questions you would like an answer to in terms of your marketing activities. After that, ask your management team what they would like to know regarding marketing activities. A few example questions:\r\n<ul>\r\n \t<li><em>Which programs should I continue to invest in?<\/em><\/li>\r\n \t<li><em>Which events \/ webinars are the most successful?<\/em><\/li>\r\n \t<li><em>Which landing page converts best?<\/em><\/li>\r\n \t<li><em>Which newsletter articles convert are most interesting to our target audience?<\/em><\/li>\r\n \t<li><em>Where do our leads come from?<\/em><\/li>\r\n \t<li><em>Which programs acquire the most new names?<\/em><\/li>\r\n \t<li><em>Which e-mails are triggered the most to click through?<\/em><\/li>\r\n \t<li><em>What is the ROI of our various events?<\/em><\/li>\r\n \t<li><em>What are the costs per lead in a program?<\/em><\/li>\r\n \t<li><em>What are the costs per new name in a program?<\/em><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n<ol start=\"2\">\r\n \t<li>Look at the options of your marketing automation platform and your CRM. Marketo offers various reports for <a href=\"https:\/\/docs.marketo.com\/display\/public\/DOCS\/Report+Type+Overview\">basic reporting<\/a> and <a href=\"https:\/\/docs.marketo.com\/display\/public\/DOCS\/Advanced+Program+Reporting+Overview\">advanced reporting<\/a>. When this is the first time you start with reporting, then start with the basics. Are the basics in place? Then take a look at the advanced options.<\/li>\r\n<\/ol>\r\n<ol start=\"3\">\r\n \t<li>Build and customize reports that answer your questions. You can <a href=\"https:\/\/docs.marketo.com\/display\/public\/DOCS\/Report+Subscriptions\">subscribe yourself and the team<\/a> to weekly\/monthly updates automatically. See which reports answer your questions best.<\/li>\r\n<\/ol>\r\n<ol start=\"4\">\r\n \t<li>Take appropriate actions on reporting outcomes. Adjust you marketing plan and budget accordingly, if necessary.E.g.: when the outcome of a report is that the ROI of a particular event is not nearly enough, you can decide not to repeat and invest in this event in the near future and put more effort and budget in the event that generates the highest ROI.<\/li>\r\n<\/ol>\r\nThink of what is relevant for your team and management with regards to marketing activities instead of just creating reports, no one is actually using and a waste of your valuable time. Don\u2019t forget to download <a href=\"https:\/\/www.marketo.com\/ebooks\/the-essential-8-top-reports-that-every-marketer-needs\/\">\u2018The Essential 8: Top Reports That Every Marketer Needs\u2019<\/a>.","button":null},{"acf_fc_layout":"layout_form","image":null,"title":"Stay up-to-date on new resources? Subscribe!","form":"<script src=\"\/\/app-nld101.marketo.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\r\n<form id=\"mktoForm_1012\"><\/form>\r\n<script>MktoForms2.loadForm(\"\/\/app-nld101.marketo.com\", \"709-IWW-550\", 1012);<\/script>"},{"acf_fc_layout":"layout_title","title":"","subtitle":""},{"acf_fc_layout":"layout_title","title":"Some extra resource suggestions for you","subtitle":"by our content recommendation engine"},{"acf_fc_layout":"rtp","title":"You might also like these other resources:","categories":["Blog"],"template":"template1"},{"acf_fc_layout":"layout_cta","title":"Want to improve your reporting in Marketo?","subtitle":"Get in touch!","button":{"title":"Contact","url":"\/contact\/","target":""}}]},"acfml_non_translatable_locations":null,"_yoast_wpseo_primary_cb_chaploop_category":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_primary_cb_resources_category":"89","_oembed_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_time_93c4ee9e07cccdbab2160d89f51e0593":null,"_oembed_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_time_895c57a59179d1bdcc0438a6aef65717":null,"_oembed_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_time_a76e0da45bf1cb4c09bc985b193bb36b":null,"_oembed_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_time_d471c06fe0867c32a7c3cd67b5476e72":null,"_oembed_3e251453af4bbbd696536d0acadba70c":null,"_oembed_time_3e251453af4bbbd696536d0acadba70c":null,"_oembed_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_time_609a8aa9fc83eb054ff7bc4d33a77773":null,"_oembed_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_time_69e7431aa03b88885898bf8bb28fb3a2":null,"_oembed_1a7070c378b395415af4a19fb20df21e":null,"_oembed_time_1a7070c378b395415af4a19fb20df21e":null,"_oembed_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_time_55d4298c0fe3b359fd893e8424afe5ff":null,"_oembed_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_time_f9c03bd9872da4d01788e5fab78083b5":null,"_oembed_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_time_ed31fabb7dfe0fd87fcb196f605adf8a":null,"_oembed_f06b7516090267ff536179713f17601d":null,"_oembed_time_f06b7516090267ff536179713f17601d":null,"_oembed_e410f7495d0eaf4554919b3e5f478077":null,"_oembed_72a013d9dd3f2322671bc171fe3158ee":null,"_oembed_940f9a7b80afb0cbcc3ba55ead955b1e":null,"_oembed_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_time_06caf10aa2f40e07a7dc241ec9381e32":null,"_oembed_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_time_3b19edfaec2ee2d35e9b030ef998c63e":null,"_oembed_4dbf01cda5d7c2b1d4e613889ea0ea41":null,"_oembed_790b310b2853f889f44a51704e8e43db":null,"_oembed_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_time_de0c2f3a9e579d82d9ba59d46c7d6f13":null,"_oembed_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_time_f6e83cecc2e9acb7d1ef17990035200a":null,"_oembed_37f9de01864257564c01942ac642dd0a":null,"_oembed_time_37f9de01864257564c01942ac642dd0a":null,"_oembed_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_time_bb413565e8d54f815c41cfcbf8544000":null,"_oembed_01c508667543a073acaa932efa5f40c3":null,"_oembed_time_01c508667543a073acaa932efa5f40c3":null,"_oembed_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_time_04cd44f1f3f9be9b6faab34a598e255f":null,"_oembed_df22d986c96061734fee19868cf88af0":null,"_oembed_time_df22d986c96061734fee19868cf88af0":null,"_oembed_e10bab5640f3efd1a065332325fa1451":null,"banner":"973","_banner":"field_5c7651d015c5c","_title":"field_5c7651d015e12","components":["layout_textblock_full","layout_textblock_full","layout_form","layout_title","layout_title","rtp","layout_cta"],"_components":"field_5c61508b6fb90","_yoast_wpseo_focuskw":"Report","_yoast_wpseo_title":"Report on Marketing Activities in Marketo","_yoast_wpseo_metadesc":"Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy.","text_overview":"A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. 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