{"id":995,"date":"2018-09-06T14:02:26","date_gmt":"2018-09-06T12:02:26","guid":{"rendered":"https:\/\/chapmanbright.com\/?post_type=resources&p=995"},"modified":"2025-11-17T12:46:48","modified_gmt":"2025-11-17T11:46:48","slug":"become-your-companys-revenue-guru","status":"publish","type":"resources","link":"https:\/\/chapmanbright.com\/nl\/resources\/other\/become-your-companys-revenue-guru\/","title":"How to become your company\u2019s revenue guru?","content":{"rendered":"","protected":false},"parent":0,"template":"","cb_resources_category":[91],"class_list":["post-995","resources","type-resources","status-publish","hentry","cb_resources_category-other"],"acf":{"banner":4634,"title":"How to become your company\u2019s revenue guru?","text_overview":"In general, the lack of expertise and knowledge is the reason why businesses haven\u2019t started to deploy marketing automation yet. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies\u2019 use of marketing technology.","image":4637,"button":"Read","components":[{"acf_fc_layout":"layout_textblock_full","background":"grey-light","title":"","text":"This article reflects Chapman Bright\u2019s earlier focus on Marketo and 'classical' marketing automation.\r\nToday we help B2B companies scale productivity with automation, AI, and agents. Read more<\/a><\/em>","button":null},{"acf_fc_layout":"layout_textblock_full","background":"none","title":"","text":"Are you a revenue guru? In general, the lack of expertise and knowledge is the reason why businesses haven\u2019t started to deploy marketing automation yet (source: Liana Technologies)<\/u>. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies\u2019 use of marketing technology (source: Walker Sands State of Marketing Technology 2017).\r\n\r\nWhere 10 years ago mass email marketing was the best we could do as marketers, we now have the opportunity to target our customers with automated marketing messages. And yet, technology is moving faster each year and we\u2019re not nearly at the end of evolution. Then, what exactly is holding us back to evolve in Marketing automation?\r\n\r\nThe first time I got the chance to work with marketing automation 4 years ago, I was really enthusiastic. But I have to admit, when I actually started to work with it, reality kicked in. There are so many possibilities and choices in marketing automation, this wasn\u2019t something I was going to learn in a day. In the context of the modern preach what you practice, I was determined to make this a success for our organization and deliver proof of success.\r\n\r\nThe problem was, where do I start? First of all, practice makes perfect, and so that\u2019s what I did. When I was skilled enough to master email marketing, I dived into possibilities of improving lead nurturing and generation. Not only did we increase our lead generation, the leads were of way better quality than before, resulting in more deal closings.\r\n\r\nCurrently I work as a MarTech Specialist and wear the official title of Marketo Certified Expert with pride. I help other companies to reach their marketing goals in the best way possible. Just like I did, you can become a marketing automation expert yourself, but where to start?\r\n

Below you can find some study tips:<\/strong><\/h3>\r\n