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Keynote at PIMonline on Marketing Automation

Keynote at PIMonline on Marketing Automation

June 24, 2014 | Den Bosch, The Netherlands.

PIM is short for Platform Innovation in Marketing. Every few months they organize a B2B Marketing session on innovation. On June 24 I presented on how to use marketing automation to intelligently apply content marketing in order to get a buyer through his buying journey.

The slides can be downloaded here.