A recording of the opening keynote, by Diederik Martens, at MarTech Day 2021. If you read between the lines in his new book, in between the experiences and theory, you'll discover different ways of change management methods to increase MarTech adoption and success. It's these methods that Diederik highlights in his keynote.

And how to optimize and leverage with Marketo. Presented by Diederik Martens and Christoffer Larsen.

Leveraging feedback (with surveys) at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020.

Access the interview for marketing automation day. And access the slides Diederik presentated in Stockholm, Sweden.

Walk through the fundamental principles of digital transformation which can be of benefit to your business and customers.

What’s on the horizon for marketing operations and marketing automation?

Lately Marketo is sharing how they execute their account based marketing initiatives. Max Biedermann will run you through their ABM strategy and execution.

Optimize engagement with innovative workflows and integrations.

Emails. They cover 5% of Marketo’s capabilities, yet there’s a fair chance you’re spending 95% of your time in crafting them. And from your clients’ perspectives, email messages are among your company’s most visible and tangible Marketing expressions.

To make the most out of your marketing efforts, you constantly need to stay on top of your data. Access Katja's presentation from the MarTech Fanatics Forum.

Nurturing and lead scoring are at the heart of a successful content marketing strategy.

Get a sneak peek into how Uber uses Marketo to grow their B2B annual marketing attributed revenue to over $12b in less than 3 years. Access Wyatt's presentation from the MarTech Fanatics Forum.