Acquiring business customers requires deep insight into their motivations and behaviors to drive relevance and conversion, and deliver growth. Therefore, digital marketing leaders should assess the right B2B marketing automation solutions for their organization.

Why Buy Marketing Automation Now? There are several key reasons to consider marketing automation software. Read all about the 10 Reasons.

Join Marketo Engage Champions Chloe Pott ,Warren Stokes and Diederik Martens as they reflect on their top lessons this year and how they’re planning ahead for 2021.

In this edition, Marketo Champions Christina Zuniga and Diederik Martens teamed up to create a full deep-dive into how they are leveraging Event Programs.

Nicki Kamau asked Diederik Martens and others in the Marketo Champion 2020 Class about their favorite features in Marketo Engage.

Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.

With a lack of in-person events and sponsorship opportunities leaving a gap in demand generation pipeline, it’s time to go back to the drawing board.

Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.

Access the interview for marketing automation day. And access the slides Diederik presentated in Stockholm, Sweden.

ABM is indispensable to compete in today’s B2B world, and it’s here to stay. Why? Because it works. Why does it work? Because more targeted, personalized, and better-orchestrated buyer engagement always works.

Read about Altium and how they supercharged their sales and marketing with RingLead.

OneInsight lets your business development & sales team immediately identify and engage the best-qualified prospects through an easy-to-use UI, connecting Marketing & Sales through data and insights.