Without (proper) data, you can’t market your product(s) or service(s). Next to that, your data quality has a huge impact on your program and email performance. Therefore it’s important to clean your database on a regular basis.

A Forbes Insights Report notes that only 22% of marketers have data-driven initiatives achieving significant results. Reporting is an important aspect in your marketing activities, because it will get you a more successful and fact-based marketing strategy. It will steer you in the right direction.

It’s important to always include quick wins in your marketing plan. Why is that? Quick wins will motivate you and your team to continue and you’ll earn the trust to take the next steps in marketing automation.

The famous quote “Content is king, but distribution is queen, and she wears the pants” from Jonathan Perelman of BuzzFeed, says it all. Creating relevant content in your business is really important, but only great content won’t get you there.

Marketing automation gives you lots of opportunities, though, it is important to successfully deploy it to get your company where it wants to be.

Marketing automation pursues a better, faster and automated marketing and sales process, which eventually increases business growth. So, what is it exactly in marketing automation that helps grow your business?

In general, the lack of expertise and knowledge is the reason why businesses haven’t started to deploy marketing automation yet. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies’ use of marketing technology.

I'm a bit embarrassed though. I've been amongst the first people to ever get Marketo certified back in 2013, after already using Marketo on a daily basis for a while.

The Dutch Marketo user group met at Marketo's EMEA headquarters in Dublin for the periodic user group meeting. The group usually meets in the Netherlands of course. But we took the opportunity to visit Marketo's new office in Dublin.

Diederik Martens acted is closing corporate keynote speaker. An international software company, with a headquarters in Germany, invited Diederik on their annual global marketing kick-off.

Gartner names Marketo leader in their Magic Quadrant for CRM Lead Management for the fifth consecutive year.

More details on an anecdote Diederik shared during his presentation at the MGM Grand in Las Vegas at the Marketing Nation Summit.