Tijdens het starten met een marketingautomatisering tool, staat men voor de uitdaging om de beloofde ROI te leveren aan het hoger management om de investering te rechtvaardigen. Maar hoe kun je het succes van uw marketingautomatisering initiatieven aantonen zonder eerst de use cases te identificeren? En hoe succes eruit ziet?
Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?
Implementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey. But how can you translate your marketing strategy into SMART programs that deliver on your marketing investment? Here is what 20 years of marketing automation experience has taught us.
We are frequently recommending to our clients to A/B test their emails and landing pages. This article provides a quick overview of the options for A/B testing using Marketo Engage.
Covering some important questions you might have regarding the Log4j Vulnerability.
With a PDF Viewer and some adjustments to Munchkin, you can leverage each viewed PDF page in your scoring and/or other logic within Marketo.
Are you scoring leads based on a web page visit? But that doesn't say anything about what they did with the page? Scoring that would be like scoring a lead when he/she opens an email. Could you adjust Munchkin to be better?
These are strange times and you've probably been buried with ideas on how to double up on digital. But chances are likely we could head for a global recession. Which smart actions can you take right now to prepare and to actually grow?
RTL journalists discovered a vulnerability in Dutch official government emails on COVID-19. Unfortunately, criminals abuse the current situation. Read our advice on how to prevent these spoofing cases from a tech and marketing perspective.
Today’s buyer behaviour has changed, people self-inform before buying. This means the right content should be available for leads at the right time, so they are able to engage with you. To do this, we must understand buying behaviour to engage meaningfully.
On the Marketo Community users can share their ideas to make Marketo even better. Everyone can vote for ideas they think are useful. Marketo on the other hand will assess whether these ideas are feasible and will be implemented.
Without (proper) data, you can’t market your product(s) or service(s). Next to that, your data quality has a huge impact on your program and email performance. Therefore it’s important to clean your database on a regular basis.