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Blogs

Focus on revenue and marketing & sales alignment will come!

Diederik Martens presented his learnings and pitfalls on marketing & sales alignment at the Marketing Nation Summit in San Francisco.

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Blogs

And the Killer Content Award 2015 goes too....

Quintiq was awarded the Killer Content Award at the B2B Content 2 Conversion conference in Arizona.

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Blogs

Re-awarded Marketo Champion!

Marketo re-honored Diederik Martens as one of the world’s top 50 Marketo users by naming me to the 2015 Marketo Champion Elite class.

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Marketo Calendar Released

Marketo released the new Calendar functionality for their platform.

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Blogs

Marketo: Math with dates? A Webhook Solution!

Challenge? Substract dates in Marketo to obtain an amount of dates or hours. Whilst this is possible in Salesforce, it's not possible in Marketo. At least not now, when I'm writing the blogpost.

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Blogs

What is Marketing Automation?

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

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Blogs

Mobile Rise: More Mobile Traffic than Desktop Traffic is Reality!

Diederik Martens made a statement, in September 2012, that he expected over 25% mobile visits before March 2012. He also stated that he expects Mary Meeker's +50% mobile traffic to become reality before 2013.

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Cookies Checker: Check if Your Website Uses Cookies!

This Dutch website allows you to enter your domain name and check how many cookies are used by the website.

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What is Event Driven Marketing (EDM)?

Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these relevant and identified changes in a customer's individual needs.

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Cookie Law Impact on Marketing Technology

Diederik just tweeted about a recorded webinar from Marketo and iCompli on how the cookie law in the US and Eu impact marketing technology and this business.

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How To: Digital Marketing Performance Dashboard

What we need is a dashboard that has a mix of strategic, tactical and operational indicators that reflect activity and business impact!

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Model: Marketing Maturity Growth Model

In recent years several models have been developed to measure the maturity of marketing within an organization. But the dimension with growth potential remains underexposed or blurry.

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