Diederik Martens presented his learnings and pitfalls on marketing & sales alignment at the Marketing Nation Summit in San Francisco.
Quintiq was awarded the Killer Content Award at the B2B Content 2 Conversion conference in Arizona.
Marketo re-honored Diederik Martens as one of the world’s top 50 Marketo users by naming me to the 2015 Marketo Champion Elite class.
Marketo released the new Calendar functionality for their platform.
Challenge? Substract dates in Marketo to obtain an amount of dates or hours. Whilst this is possible in Salesforce, it's not possible in Marketo. At least not now, when I'm writing the blogpost.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
Diederik Martens made a statement, in September 2012, that he expected over 25% mobile visits before March 2012. He also stated that he expects Mary Meeker's +50% mobile traffic to become reality before 2013.
This Dutch website allows you to enter your domain name and check how many cookies are used by the website.
Event Driven Marketing (EDM) is the discipline within marketing, where commercial and communication activities are based upon these relevant and identified changes in a customer's individual needs.
Diederik just tweeted about a recorded webinar from Marketo and iCompli on how the cookie law in the US and Eu impact marketing technology and this business.
What we need is a dashboard that has a mix of strategic, tactical and operational indicators that reflect activity and business impact!
In recent years several models have been developed to measure the maturity of marketing within an organization. But the dimension with growth potential remains underexposed or blurry.