Account based marketing is most used in B2B marketing in the IT market. Average order values exceed €100.000.000,- and the buying journey is 1 to 2 years long.
A social media approach starts with formulation persona of the target audience.
Which bottlenecks need be addressed when using social media in marketing campaigns? My model gives you insight in the potential bottlenecks of your viral marketing campaign.
Mary Meeker of Morgan Stanley wrote a post on her blog in 2008. She wrote that by 2013 more people would be on the internet with a mobile device than with a desktop. Now 2 years later i'm wondering if this could become reality.
Many online markters would love to be the one that came up with a great viral. But was is a viral? And what makes a viral great? What are the succes ingredients?
I believe most of us know all the mayor social media platforms. But when we look at branding, exposure and leadgeneration we wonder how effective the chosen platform is.
Many of you will already know that Google Alerts is a great way to help you with basic online reputation management.
A good conversion can only be achieved if the website is well constructed.
SEOguru.nl (Dutch) has an article in which Matt Cutts (Google spokesman) stated that you can't use nofollow for pagerank sculpting anymore.
The Dutch website http://www.seohandleiding.nl/google-strooit-met-kruimels.html has an article on the introduction of Google breadcrumbs.
I have a habit to analyse each website a visit. Especially since I have installed the SeoQuake toolbar (Firefox Plugin). The toolbar has a lot of usefull information that's updates each time you visit a page.