Page header

Kennisbank

Browse our resources
green groen
Blogs

Roadmap: From Social Media to Account Based Marketing 2.0

Account based marketing is most used in B2B marketing in the IT market. Average order values exceed €100.000.000,- and the buying journey is 1 to 2 years long.

Read
green groen
Blogs

How to Create Social Media Persona (Examples)

A social media approach starts with formulation persona of the target audience.

Read
green groen
Blogs

Success Model for Social Media Sharing

Which bottlenecks need be addressed when using social media in marketing campaigns? My model gives you insight in the potential bottlenecks of your viral marketing campaign.

Read
green groen
Blogs

Mobile Rise Increases and puts your Conversion Model at Risk

Mary Meeker of Morgan Stanley wrote a post on her blog in 2008. She wrote that by 2013 more people would be on the internet with a mobile device than with a desktop. Now 2 years later i'm wondering if this could become reality.

Read
green groen
Blogs

Viral Marketing Examples WalkThrough

Many online markters would love to be the one that came up with a great viral. But was is a viral? And what makes a viral great? What are the succes ingredients?

Read
green groen
Blogs

How to Utilize Each Social Media Platform?

I believe most of us know all the mayor social media platforms. But when we look at branding, exposure and leadgeneration we wonder how effective the chosen platform is.

Read
green groen
Blogs

Free Reputation Management with Google Alerts, the Professional Way!

Many of you will already know that Google Alerts is a great way to help you with basic online reputation management.

Read
green groen
Blogs

What is Conversion?

A good conversion can only be achieved if the website is well constructed.

Read
green groen
Blogs

Pagerank Sculpting with Javascript instead of No-follow

SEOguru.nl (Dutch) has an article in which Matt Cutts (Google spokesman) stated that you can't use nofollow for pagerank sculpting anymore.

Read
green groen
Blogs

Google Breadcrumb Introduction Consequences

The Dutch website http://www.seohandleiding.nl/google-strooit-met-kruimels.html has an article on the introduction of Google breadcrumbs.

Read
green groen
Blogs

Tool: SeoQuake Plugin for Firefox

I have a habit to analyse each website a visit. Especially since I have installed the SeoQuake toolbar (Firefox Plugin). The toolbar has a lot of usefull information that's updates each time you visit a page.

Read
green groen
Blogs

Internet Marketing Abbreviations, Jargon & Terms

Read