This article reflects Chapman Bright’s earlier focus on Marketo and ‘classical’ marketing automation.
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About the Altium case study

Altium is an Australian software company that makes PC-based electronics design software for engineers who design printed circuit boards.

Altium was wasting several hours a week on manual lead routing and duplicate management.

Since deploying RingLead, Altium has been able to drastically improve the quality of its data, removing existing duplicates, and preventing new duplicates from lists, web forms, and manual entry.