Enabling relevant acquisition and retention campaigns in the B2B energy market with Marketo
Read about challenges and solutions in multiple (Marketo) projects.
After your hypothesis, you worked out the business case and pilot definition. But before you implement, you must take a step back and properly define the project. The better your prepare, the more likely you’ll succeed!
How to write a project initiation document (PID), if you have never implemented similar MarTech before? How can you avoid common pitfalls and how can you ensure to leverage the latest best-practices? Which disciplines and experts should be included in your project teams? Answer these and many other preparation questions, before you start your implementation phase.
Read about challenges and solutions in multiple (Marketo) projects.
Agile marketing automation is the combination of agile project delivery methodologies and marketing automation. But why is this combination so great?
#MarTechFriday 002 - What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.