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Chaploop™

Chaploop™ Growing your business with MarTech

Nowadays your prospects and customers expect your company to be relevant, by understanding them. Ever improving and more affordable marketing technology allows your company, and your competitors, to just that. It’s up to you to win the race against your competition.

The Chaploop™ methodology enables you to consistantly grow your business through MarTech. Your company’s marketing technology stack is like a ‘growthhackers’ toolbox to test new marketing and sales ideas, for business boosting hypotheses, and then scale those ideas that work.

With the Chaploop™, from Chapman Bright, there finally is a repeatable methodology that puts all the pieces and topics together in a meaningfull way. Before the Chaploop™ topics like ‘lead scoring’, ‘data’, ‘organization’ and ‘training’ were just unconnected words in table or grid view.

There are two big issues with MarTech implementations today. Firstly people think of MarTech is a ‘big red magic button’ that solves their challenges upon installation. Once you unpacked your growthhackers toolbox, you’ll need to (know how to) leverage it. The second big issue is companies still treat some MarTech as a channel (e.g. Marketo as only just a campaign platform or even just for emails).

Chaploop

Strategy

Discover
Looking at success stories and growth stories from our own customers, we found out that repeatable growth through marketing and sales typically starts with a hypothsys. An idea, likely based on an assessment.
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Marketing- & Sales Strategy
Change always impacts the organization and requires proper strategy. How do you design your company’s organization for repeatable and scalable successes? How do you align your marketing and sales?
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Prepare
Once you are organized to improve, you will have to determine your business case and define appropriate pilots. How will you get the most out of your investments? How to work agile, with small steps, towards success.
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Operations

Deploy
How can you deploy MarTech with best-practices from the start? How to avoid pitfalls? Have you though about migrating your old ways to the new platforms? Make sure you tailor your implementation to your company’s unique needs.
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Leverage
You and your team have put in a lot of work to unpack the box. This is typical moment where focus shifts to the next project. But now you must keep pushing forward towards success with new campaigns and activating your talent.
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Business Value Added
Yes reports are nice! You might even be able to report on revenue attribution. But don’t run reports for running reports. It’s all about success management. What works? What lessons learned fuel your next growth cycle with the Chaploop™?
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Do you want us to help you grow your business?