#MarTechFriday 002 - What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.
Chaploop™ > Operations > Deploy > Implementation
You’ve worked out your hypothesis for growth, you’ve prepared (e.g. pilot, business case), and you’re now ready to implement. This phase seems like the main part of your journey to business growth. However it’s just one of the phases. After implementation you have to spend an equal amount of effort in leveraging your new MarTech.
It’s not just implementing your new marketing technology (e.g. Adobe Marketo Engage), but it’s likely also about migrating from an old platform. This also requires to take good care of your data, building sustainable skills in your team and possible integrations (e.g. CRM, Sales Enablement, or Marketo Addons).