Capture the actual requester to improve customer satisfaction survey relevance
Portbase now targets surveys at the true requester, improving feedback quality, reducing manual work, and clarifying role-based data governance.
Kennisbank
Keep Critical Marketing Automations Reliable at Scale
Marketo idle cleanup deactivated rare-but-critical triggers. A client automated selective reactivation so hygiene remains intact, while preventing silent failures and reducing quarterly manual work.
Eliminate duplicate person records to improve targeting, scoring, and reporting
A scheduled, API-driven deduplication program reduced duplicates to below 2 percent and created OPCO-level visibility to prevent new issues at the source.
The rise of the Forward Deployed Engineer in go-to-market teams
Big consultancies are hunting for FDEs. Here is what that shift means for marketing, sales, and service leaders who want AI to drive real productivity.
Fix Broken Opt-In Processes to Enable Reliable Lead Growth
How fixing a broken opt-in process more than doubled Rockwool - Rockzero’s lead database and restored trust in marketing data.
Automate clearance inventory updates to unlock hidden value
Manual clearance updates created delays and outdated listings. See how automation helped turn surplus stock into a more reliable, repeatable revenue lever.
Make Qualification Steps Clear to Improve Form Completion
How DHL Express Netherlands made qualification clear and scalable, improving form completion and data quality in Marketo.
Filter non-relevant leads to improve conversion quality
Qualifying visitors at the form level changes everything downstream: a cleaner pipeline, more trustworthy conversion data, and better budget decisions based on real business intent.
Make.com Release Notes | JUL'26
What do the JUL'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.
Enable Scalable Marketing Operations
How Deloitte built a scalable marketing automation engine by strengthening governance, and campaign execution to support future growth.
Make.com Release Notes | JUN'26
What do the JUN'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.
Connect Lead Capture and Consent Management to Enable Scalable Marketing Operations
How BDO Italy replaced manual lead and consent management with a governed, automated system to improve productivity, strengthen compliance, and support scalable growth.