A recording of the opening keynote, by Diederik Martens, at MarTech Day 2021. If you read between the lines in his new book, in between the experiences and theory, you'll discover different ways of change management methods to increase MarTech adoption and success. It's these methods that Diederik highlights in his keynote.

Acquiring business customers requires deep insight into their motivations and behaviors to drive relevance and conversion, and deliver growth. Therefore, digital marketing leaders should assess the right B2B marketing automation solutions for their organization.

Why Buy Marketing Automation Now? There are several key reasons to consider marketing automation software. Read all about the 10 Reasons.

Grant Thornton maakt gebruik van Marketo Engage om de marketingstrategie naar een hoger niveau te tillen

Hoe o9 Solutions MarTech gebruikte om in contact te komen met hun target accounts.

Join Marketo Engage Champions Chloe Pott ,Warren Stokes and Diederik Martens as they reflect on their top lessons this year and how they’re planning ahead for 2021.

Lees meer over thyssenkrupp's MarTech journey.

Hoe Chapman Bright Portbase hielp om Marketo Engage te implementeren als belangrijkste systeem om kloonbare en schaalbare marketingprocessen te bieden.

Wat kan worden gedaan om digitale transformatie voor elkaar te krijgen?

With a PDF Viewer and some adjustments to Munchkin, you can leverage each viewed PDF page in your scoring and/or other logic within Marketo.

Find out what it takes to produce a webinar by watching this short behind the scenes video montage.

And how to optimize and leverage with Marketo. Presented by Diederik Martens and Christoffer Larsen.