Are you scoring leads based on a web page visit? But that doesn't say anything about what they did with the page? Scoring that would be like scoring a lead when he/she opens an email. Could you adjust Munchkin to be better?

In this edition, Marketo Champions Christina Zuniga and Diederik Martens teamed up to create a full deep-dive into how they are leveraging Event Programs.

Nicki Kamau asked Diederik Martens and others in the Marketo Champion 2020 Class about their favorite features in Marketo Engage.

Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.

These are strange times and you've probably been buried with ideas on how to double up on digital. But chances are likely we could head for a global recession. Which smart actions can you take right now to prepare and to actually grow?

With a lack of in-person events and sponsorship opportunities leaving a gap in demand generation pipeline, it’s time to go back to the drawing board.

RTL journalists discovered a vulnerability in Dutch official government emails on COVID-19. Unfortunately, criminals abuse the current situation. Read our advice on how to prevent these spoofing cases from a tech and marketing perspective.

Leveraging feedback (with surveys) at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020.

Lees hoe Chapman Bright de MarTech journey van Deloitte ondersteunt.

Learn about how Essent improved their data quality and dealt with intended and unintended duplicates in Marketo Engage with RingLead.

Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.

Access the interview for marketing automation day. And access the slides Diederik presentated in Stockholm, Sweden.