Discover how a international network of public accounting, tax, and advisory companies, overcame lead management challenges by implementing scoring solutions. This allowed them to align sales and marketing efforts, prioritize leads, and deliver personalized content effectively.

Learn more about how Sana succesfully launched a GDPR compliant Preference Center.

Why exactly should you be concerned about email duplicates? Well, there’s a number of reasons, and this blog post dives into five of them, as well as a few questions to help you start tackling your duplicates problem.

Learn more about how CBS used data from their webshop to adress abandoned shopping carts.

Gain insight into how Planon enhanced their process efficiency by integrating RingLead and discover more about the challenges and benefits of implementing effective data management strategies.

Tijdens het starten met een marketing automation tool, staat men voor de uitdaging om de beloofde ROI te leveren aan het hoger management om de investering te rechtvaardigen. Maar hoe kunt u het succes van uw marketing automation initiatieven aantonen zonder eerst de use cases te identificeren? En hoe succes eruit ziet?

In the fourth and final video in this series, Ellen discusses how you can report on the success of your conversational marketing efforts.

In this third video, Ellen dives deeper into what you can do with all of your ideas regarding Conversational Marketing. We are going to take a look at how to narrow your ideas down and how to get started with your conversational framework.

This is the second video in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to get started

Learn more about how Planon implemented a solution that improved their data hygiene and automated their lead routing.

Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?  

Implementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey. But how can you translate your marketing strategy into SMART programs that deliver on your marketing investment? Here is what 20 years of marketing automation experience has taught us.