Real-time conversations deliver better personal experiences and enable you to engage with the buyer when they are ready, resulting in higher conversions and improved customer experience. Read all about Adobe’s new functionality for conversational marketing, called Dynamic Chat.

We are frequently recommending to our clients to A/B test their emails and landing pages. This article provides a quick overview of the options for A/B testing using Marketo Engage.

Why Buy Marketing Automation Now? There are several key reasons to consider marketing automation software. Read all about the 10 Reasons.

With a PDF Viewer and some adjustments to Munchkin, you can leverage each viewed PDF page in your scoring and/or other logic within Marketo.

Find out what it takes to produce a webinar by watching this short behind the scenes video montage.

And how to optimize and leverage with Marketo. Presented by Diederik Martens and Christoffer Larsen.

Are you scoring leads based on a web page visit? But that doesn't say anything about what they did with the page? Scoring that would be like scoring a lead when he/she opens an email. Could you adjust Munchkin to be better?

In this edition, Marketo Champions Christina Zuniga and Diederik Martens teamed up to create a full deep-dive into how they are leveraging Event Programs.

Leveraging feedback (with surveys) at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020.

Learn how to use Marketo together with LinkedIn Leadgen Forms, to successfully generate leads.

Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.

Nurturing and lead scoring are at the heart of a successful content marketing strategy.