Most companies automate the wrong things first. Discover three practical automation prioritization lenses that help organizations move beyond AI hype and identify where automation creates measurable productivity, operational stability, and business impact.

Some automation initiatives matter because they improve business outcomes directly. This lens explores how automation and AI increase responsiveness, decision quality, customer experience, and commercial effectiveness.

Some of the biggest automation gains come from reducing mistakes, inconsistency, and rework. This lens explores how operational stability becomes a foundation for scalable productivity and successful AI adoption.

Most productivity loss does not come from one massive inefficiency. It comes from thousands of repetitive tasks quietly consuming operational capacity every day. This lens helps identify which automation opportunities create the biggest measurable impact first.

Unlock the power of AI in B2B marketing and sales with a structured AI adoption framework. Minimize risks and drive success in your B2B strategies.

In the fourth and final video in this series, Ellen discusses how you can report on the success of your conversational marketing efforts.

In this third video, Ellen dives deeper into what you can do with all of your ideas regarding Conversational Marketing. We are going to take a look at how to narrow your ideas down and how to get started with your conversational framework.

This is the second video in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to get started

Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?  

Need help defining your uses cases? Here's an easy to use template to help you define and prioritise use cases that add value to your business today, while keeping scalability and your future needs in mind.

This video is the first in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to successfully get started.