New digital B2B sales methods for the traditional metals industry by leveraging Marketo Engage and ecommerce
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Copper and Brass Sales - Abandoned Carts Program
Discover how CBS increased online conversions by introducing an abandoned cart program to remind visitors of what they had left behind in their carts.
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Example chapter
Like visitors to many other webshops, those visiting the CBS online ordering platform would often add products to their cart without requesting pricing or get a quote without purchasing. To increase online conversions, CBS introduced an abandoned cart program to remind visitors of what they had left behind in their carts.
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Customer Story
Driven by a need to automate processes and increase sales, thyssenkrupp decided to pilot an e-commerce webshop dedicated to the local aluminum market. Using this digital go-to-market approach required no sales involvement, but did need automatic campaign workflows. The goal was to drive revenue without sales involvement through a combination of targeted marketing and self-service e-commerce tools.