In line with their continuous effort to deliver business solutions that drive impact, Adobe Marketo Engage launched a brand new capability, Dynamic Chat, created to help B2B marketers orchestrate integrated, cross-channel experiences that drive proactive website engagement and conversions.
As a long-time valued partner, Chapman Bright was involved in the co-creation and Alpha and Beta testing of this feature and was the very first agency to roll out Dynamic Chat for their clients including Planon and Lely.
The announcement came on day 2 of the Adobe Summit during a special session on Dynamic Chat where Sreekanth Reddy, Adobe product manager, and Karoline Kneist, digital marketing specialist at Planon – a Chapman Bright client – introduced the new capability and discussed how Planon is leveraging Dynamic Chat to increase conversions on their website.
Real-time conversations deliver better personal experiences and enable you to engage with the buyer when they are ready, resulting in higher conversions and improved customer experience. Read all about Adobe’s new functionality for conversational marketing, called Dynamic Chat.
Read more about how we helped Lely with the implementation of Dynamic Chat on their website, to get the most out of Conversational Marketing.
The Chapman Bright Conversational Framework offers an approach to engage with your web visitors in such a way that both the visitor and yourself are satisfied with the goal achieved.