Marketing & Sales Strategy

Change always impacts the organization and requires proper strategy. How do you design your company’s organization for repeatable and scalable success? How do you align your marketing and sales?

Will you manage your MarTech centralized, decentralized, or hybrid? It all depends on politics or where the talent is at your company. Which department and/or roles should get which responsibilities after you’ve deployed your MarTech? And what are the best-practices to leverage in order to align your marketing and sales?