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Aftermovie: Pre-Summit Sessions + Adobe Summit EMEA 2019

An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London.

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Diederik's Adobe Summit Recording: Leverage Customer Feedback

Acces the recording and slides Diederik presented at Adobe Summit EMEA about 'Leveraging customer feedback throughout the customer lifecycle'.

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Leverage Customer Feedback Throughout The Lifecycle

In this video we'll demonstrate, based on our own user cases, how Marketo and Survicate can create synergy.

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SMOps changes name and branding to Chapman Bright

Our customers' experience and core values didn't match with the name and branding of SMOps. So we changed to Chapman Bright to reflect our values: Clear, For Your Personal Success, and Stretching the Limits.

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Adobe acquires Marketo

Adobe acquires Marketo for almost 5 billion USD - Will Marketo be renamed to Adobe Marketo in 2019?

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Agile marketing automation is a great idea for continious implementation

Agile marketing automation is the combination of agile project delivery methodologies and marketing automation. But why is this combination so great?

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The Effort To Implement Marketing Automation

What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.

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Whitespaces and Email Salutation Tokens Scripts in Marketo

Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.

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Scoring Buying Journey Stages

Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder of Chapman Bright, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.

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