What can be leveraged and done to get digital transforrmation done?
Read about how innovation cycles drive continious business value.
Preparing the marketing automation business case for a complex international matrix organization as part of their digital change.
Piloting marketing automation to build a library of business value generating use cases, which can then be globally rolled out.
Read how Marketo is leveraged in B2C; How to find en engage ambassadors; How complex customer data is used for operational lifecycle emails; Connecting a mobile app.....
Read about challenges and solutions in multiple (Marketo) projects.
With frequent acquisitions it’s important for Dassault Systèmes to provide new business entities with a state-of-the-art marketing engagement platform.
A success journey towards digital transformation
PinkRoccade, and other line of business at Total Specific Solutions (TSS), needed other marketing tactics to enable a personalized approach to stay ahead of competitors.
EMEA received the ‘keys’ to Marketo from the US office, but was unable to leverage Marketo’s potential to boost the business in EMEA.