Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.

Access the interview for marketing automation day. And access the slides Diederik presentated in Stockholm, Sweden.

ABM is indispensable to compete in today’s B2B world, and it’s here to stay. Why? Because it works. Why does it work? Because more targeted, personalized, and better-orchestrated buyer engagement always works.

Read about Altium and how they supercharged their sales and marketing with RingLead.

OneInsight lets your business development & sales team immediately identify and engage the best-qualified prospects through an easy-to-use UI, connecting Marketing & Sales through data and insights.

Diederik Martens, founder at Chapman Bright, is featured as one of the ten marketing automation masters in the FeedOtter eBook.

How Conversational Marketing Will Drive More Leads, Book Meetings Faster and Generate More Revenue For Your Company.

As every year since 2011, Scott Brinker releases his marketing technology landscape infographic. Since a few years it’s actually a supergraphic. That’s due to the size it has grown to. Just check out the numbers in this list below.

"If you zoom out far enough, it can make you a strategic partner for growth." Read the full MarketingProfs.com article on marketing at scale growing pains.

Early 2015, Jeff Coveney from RevEngineInsider.com asked Diederik to pitch in on a marketing automation article. Now Jeff asked him to share something on his lead generation strategy for 2016.

What are the B2B marketing trends for 2016? One of the most popular Dutch B2B marketing blogs in The Netherlands, B2Bmarketeers.nl, asked 10 B2B marketing experts to pitch in.

Marcel Nanning wrote an article on The Digital Future of B2B, where Diederik Martens presented