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What a Year: Lessons Learned from 2020 Marketo Champions

Join Marketo Engage Champions Chloe Pott ,Warren Stokes and Diederik Martens as they reflect on their top lessons this year and how they’re planning ahead for 2021.

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Customer Story

Gaining momentum in commercial digital transformation in Pharma

What can be leveraged and done to get digital transforrmation done?

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You're missing out by directly linking to PDFs

With a PDF Viewer and some adjustments to Munchkin, you can leverage each viewed PDF page in your scoring and/or other logic within Marketo.

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Behind the scenes of a webinar

Find out what it takes to produce a webinar by watching this short behind the scenes video montage.

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How to deliver an engaging webinar that works

And how to optimize and leverage with Marketo. Presented by Diederik Martens and Christoffer Larsen.

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Munchkin - How to use real web page engagement scoring?

Are you scoring leads based on a web page visit? But that doesn't say anything about what they did with the page? Scoring that would be like scoring a lead when he/she opens an email. Could you adjust Munchkin to be better?

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Marketo Success Series: Event Programs

In this edition, Marketo Champions Christina Zuniga and Diederik Martens teamed up to create a full deep-dive into how they are leveraging Event Programs.

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Marketo Top Features, According to 9 Marketo Champions

Nicki Kamau asked Diederik Martens and others in the Marketo Champion 2020 Class about their favorite features in Marketo Engage.

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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.

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Recession Proof: Digitally Beat Your Competition

These are strange times and you've probably been buried with ideas on how to double up on digital. But chances are likely we could head for a global recession. Which smart actions can you take right now to prepare and to actually grow?

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Demand Generation - How to Reinvest Your Event Dollars Right Now

With a lack of in-person events and sponsorship opportunities leaving a gap in demand generation pipeline, it’s time to go back to the drawing board.

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What marketers can do to prevent email spoofing

RTL journalists discovered a vulnerability in Dutch official government emails on COVID-19. Unfortunately, criminals abuse the current situation. Read our advice on how to prevent these spoofing cases from a tech and marketing perspective.

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