When starting out with any marketing automation tool, one is faced with the challenge of delivering the ROI promised to upper management to justify the investment. But how can you demonstrate the success of your marketing automation initiatives without first identifying the use cases and what success looks like?
Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?
Implementing a MarTech solution like Marketo Engage is the simpler part of your transformation journey. But how can you translate your marketing strategy into SMART programs that deliver on your marketing investment? Here is what 20 years of marketing automation experience has taught us.
Need help defining your uses cases? Here's an easy to use template to help you define and prioritise use cases that add value to your business today, while keeping scalability and your future needs in mind.
The Chapman Bright Conversational Framework offers an approach to engage with your web visitors in such a way that both the visitor and yourself are satisfied with the goal achieved.
As a long-time valued partner, Chapman Bright was involved in the co-creation and Alpha and Beta testing of this new feature and was the very first agency to roll out Dynamic Chat for their clients. And so, it comes naturally that Chapman Bright be named Adobe Global Preferred Partner for Dynamic Chat.
Real-time conversations deliver better personal experiences and enable you to engage with the buyer when they are ready, resulting in higher conversions and improved customer experience. Read all about Adobe’s new functionality for conversational marketing, called Dynamic Chat.
Learn more about how DHL Express experimented with OneInsight to align their sales and marketing teams.
Read more about how we helped Lely with the implementation of Dynamic Chat on their website, to get the most out of Conversational Marketing.
Learn about how the implementation of Marketo Engage helped Portbase launch an urgent campaign and contribute to their business goals
Learn more about how Sungevity re-evaluated their existing lead scoring and nurturing programs to improve them.
Learn more about how thyssenkrupp leverages Marketo Engage within their renewed e-commerce stragegy in B2B.