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The executive business case for Marketo

Bulldog Solutions reports, companies investing in marketing automation solutions realize a 70% faster sales cycle and 54% improvement in quota achievement. Companies that adopt Marketo realize all of these benefits and more.

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Marketing Automation Day Stockholm

Access the interview for marketing automation day. And access the slides Diederik presentated in Stockholm, Sweden.

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MarTech Fanatics Forum - Hyesung Lim - Digital Transformation 541x291
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Fundamentals for getting digital transformation right

Walk through the fundamental principles of digital transformation which can be of benefit to your business and customers.

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MarTech Fanatics Forum - Diederik Martens - Outlook 2020 541x291
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Marketing operations questions for 2020

What’s on the horizon for marketing operations and marketing automation?

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MarTech Fanatics Forum - Max Biedermann - Account Based Marketing 541x291
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Account Based Marketing: How Marketo runs their ABM strategy at each stage of the funnel

Lately Marketo is sharing how they execute their account based marketing initiatives. Max Biedermann will run you through their ABM strategy and execution.

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MarTech Fanatics Forum - Diederik Martens - Innovative Integrations 541x291
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Innovative workflows and integrations

Optimize engagement with innovative workflows and integrations.

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Let's talk email

Emails. They cover 5% of Marketo’s capabilities, yet there’s a fair chance you’re spending 95% of your time in crafting them. And from your clients’ perspectives, email messages are among your company’s most visible and tangible Marketing expressions.

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Data at the core: How good personalization is driven by great data

To make the most out of your marketing efforts, you constantly need to stay on top of your data. Access Katja's presentation from the MarTech Fanatics Forum.

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MarTech Fanatics Forum - Jacques van Seeters - Nurturing and Scoring 541x291
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Inbound: The truth about making nurturing and scoring work

Nurturing and lead scoring are at the heart of a successful content marketing strategy.

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Case study: Marketing automation at Uber

Get a sneak peek into how Uber uses Marketo to grow their B2B annual marketing attributed revenue to over $12b in less than 3 years. Access Wyatt's presentation from the MarTech Fanatics Forum.

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Marketo - The Definitive Guide to Account Based Marketing

ABM is indispensable to compete in today’s B2B world, and it’s here to stay. Why? Because it works. Why does it work? Because more targeted, personalized, and better-orchestrated buyer engagement always works.

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RingLead - Case Study

Read about Altium and how they supercharged their sales and marketing with RingLead.

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