Essent - How to keep database duplicates in check in Marketo Engage
Learn about how Essent improved their data quality and dealt with intended and unintended duplicates in Marketo Engage with RingLead.
Resources
Essent - Implementation of Marketo Engage in the Energy Market
Essent, pressured by energy market forces, for the first time ever in the market, is now serving large B2B customers online. With that Essent had a need to support execution of campaigns for acquisition and retention.