Why Buy Marketing Automation Now?

There are several key reasons to consider marketing automation software. The average decision-maker (buyer) receives 3,000 messages per day. They have a lot of people vying for their attention. Buyers form opinions and draw conclusions long before they interact with your brand. To remain competitive you need to have a strong presence online and make sure you stand out from competitors throughout the entire sales funnel.

Additionally, data shows that 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause of this poor performance. This means that while you are getting leads through the door, you aren’t doing anything to keep them engaged. Sales cycles today can be long, so be prepared to work hard to create that trust. Marketing automation helps you get heard through the noise and create relationships with your buyers over time.